hasselblad

DJI has spent the last several years doubling down on its imagining prowess — tripling down as it were, in this case. Makes sense. Aside from the underlying fun of flying these things around, al

FJDynamics, founded by DJI’s former chief scientist Wu Di, just closed a Series B round of $70 million as it advances its goal to empower workers in the harshest environment with robotic technol

Cameras have long been the battleground on which the smartphone wars have been fought. Short of any left-field innovation like folding screens or strange form factors, that looks likely to continue to

Imaging has long been the primary battlefield on which the smartphone battles are waged. It makes sense. The thing about smartphones in 2021 is that they’re mostly very good. Sure, there are differe

We crawled into an abandoned school bus, trespassed through dilapidated hallways, dodged fleeting thunderstorms, and wandered the empty streets of Chinatown late into the evening. For two summery week

While mirrorless cameras accelerate into the future, medium format models are hearkening unto the past — and Hasselblad chief among them. Its new digital back fits lenses going back to the '50s, and

For hobbyist photographers like myself, Hasselblad has always been the untouchable luxury brand reserved for high-end professionals. To fill the gap between casual and intended photography, they relea

Back in June of last year, I previewed the Hasselblad X1D. Then, it was a pre-production model, which I had hoped would launch and become the powerful mirrorless medium format camera that it is now.

Last year DJI took a minority stake in Hasselblad, the iconic Swedish camera company. The companies also announced a partnership to work together on high-end camera drones that would combine DJI&#8217

The latest add-on Motorola’s Moto Z line brings some serious photo taking gravitas to the compelling modular offering. The Hasselblad True Zoom essentially turns the handset into a skinny camera wit

Hasselblad picked a rather unique location — the Absolut Elyx house — in the Meatpacking District for me to meet their reps and play with the new X1D. For a quick refresher, it’s the world&

With every camera being handmade in Sweden, the X1D is actually a special piece of hardware. It’s also apparently a compact mirrorless medium-format camera — and that’s a first, actually

On the heels of a $75 million investment from Accel, Chinese drone king DJI is putting some of its funding to use by making some investments of its own. The company this week announced that it would

Hasselblad announced today that it will be introducing a new mirrorless interchangeable lens camera (MILC) called the Lunar early in 2013, something which you can be pretty sure will appeal to a very