harris interactive

  • Most People Think Online Companies Are 'Too Powerful' (While Usage Soars): Study

    Research firm Harris Interactive asked 2,124 American adults if they agree or disagree that some online companies, singling out such companies as Google or Facebook, control too much of our personal information and know too much about our browsing habits, and found that more than three quarters of respondents agreed (76%) with those statements. Only one in six disagreed that these companies… Read More

  • Survey Says: 63% Of You Ignore The Ads On This Very Page

    Survey Says: 63% Of You Ignore The Ads On This Very Page

    Of those of you who aren’t diligently blocking the ads on this page, 63 percent are apparently ignoring them anyway. In fact, a majority of Americans say they ignore Internet advertising the most, compared to television, radio and newspaper ads. Results of a new Adweek Media/Harris Interactive survey of about 2,100 U.S. adults show that over six in ten respondents say they tend to ignore… Read More

  • Study: 82% Of U.S. Consumers Bail On Brands After Bad Customer Service

    Study: 82% Of U.S. Consumers Bail On Brands After Bad Customer Service

    New research from RightNow and Harris Interactive…reveals that 82% of consumers in the U.S. said they’ve stopped doing business with a company due to a poor customer service experience. Of these, 73% cited rude staff as the primary pain point, and 55% said a company’s failure to resolve their problems in a timely manner drove them away. Almost everybody surveyed, a full 95%… Read More

  • Study: Gay And Lesbian Adults Are More Avid Blog Readers, Social Network Users

    A new national survey carried out by market research firm Harris Interactive suggests gay and lesbian adults online today are among the most loyal and most frequent blog readers and social network users in the United States. Harris Interactive conducted the study online between June 14 and 21, 2010, among 2,412 adults, of whom 341 self-identified as lesbian, gay, bisexual and/or transgender. Read More

  • The Rumors Are True: We Spend More And More Time Online

    Survey results published by Harris Interactive suggest that adult Internet users are now spending an average of 13 hours a week online. About 14% spends 24 or more hours a week online, while 20% of adult Internet users are online for only two hours or less a week. To put things in perspective: Harris surveyed 2,029 adults by telephone for an entire week in July and October 2009, and has been… Read More