H.264

 
  • Cringely: Apple to Add H.264 Encoding/Decoding Chips?

    site, you may have been disappointed not in the quality of the video, but the playback experience. Apple uses the H.264 codec for all of its HiDef video, as it makes sharp pictures with smooth motion while maintaining reasonable file sizes and throughputs. The problem is, the heavy compression needed to get the quality you see takes an enormous amount of processing power to decompress. Read More