Serial entrepreneur and gWallet founder Gurbaksh Chahal sold his ad network BlueLithium to Yahoo for $300 million in 2007. At the time, Chahal’s company was the fifth largest ad network in the United States and the second largest in the United Kingdom. Chahal’s non-compete contract with Yahoo just ended last week, and he’s getting back into the online ad business. Today, he’s launching RadiumOne… → Read More
Online monetization platform gWallet, which offers social gaming developers a variety of ways to monetize their apps and boost engagement, is debuting a new mobile ad offering today. Mobile app developers can now integrate virtual currency offers within their apps. However, instead of signing up for Netflix or other offers that gWallet uses on its web platform; the mobile offers ask for users to… → Read More
Online monetization platform gWallet, which offers social gaming developers a variety of ways to monetize their apps and boost engagement, is looking to put its money where its mouth is: the company is launching a $20,000 cash guarantee to any social gaming publishers that don’t generate more revenue when they switch from their current monetization platform to gWallet.
To participate… → Read More
Editor’s note: The following guest post is by Gurbaksh Chahal, the CEO of gWallet, a virtual currency offers startup. Previously he founded BlueLithium, which was sold to Yahoo for $300 million in 2007.
Don’t be surprised if one day soon the must-have item of the season doesn’t even exist. Not in the real world, anyway. Then again, what did reality ever have to do with desire anyway? The… → Read More
Virtual currency platform gWallet is announcing a partnership with online privacy certification company TRUSTe to reinforce gWallet ethical guidelines in the virtual currency space. gWallet partners with both brands and game developers to bring users virtual currency offers on games within social networks.
As gaming on social network grows by leaps and bounds, there’s been a proliferation of startups that are helping game developers monetize by offering virtual currency deals in conjunction with advertisers. Offerpal, gWallet, Cherry Deals and others all partner with both developers and advertisers to offer virtual currency deals within games. Today, Boomerang Networks is entering the arena with… → Read More
gWallet, a recently launched company that partners with both brands and game developers to bring users virtual currency offers, is launching a new format for offers. Called the Brand Bar, the offers to earn virtual currency appears in a bar across the top of a social game.
gWallet says that the conversion rate of users who choose to pause and leave a game to earn virtual currency is so low, that… → Read More
Virtual currency monetization platform gWallet is announcing a new early-stage venture fund, gWallet Ventures, to invest in social gaming companies and promote innovation within the social gaming ecosystem.
gWallet, which recently raised $10 million in funding, has already begun searching for investment opportunities in gaming developers on Facebook and MySpace, as well as smaller social gaming… → Read More
We just wrote about gWallet’s secret weapon, gLTV, that hopes to legitimatize the virtual currency monetization world, following the reports that OfferPal, and others have been scamming (a.k.a. “Scamville”) users of virtual games on social networks. gLTV is a new metric that gives publishers analytics on how they can measure and increase their lifetime value of users on their applications. → Read More
We recently wrote about gWallet, a startup that hopes to offer a legitimate virtual currency monetization platform, after OfferPal, and others have recently come under fire (a.k.a. “Scamville”) for scamming users of virtual games on social networks. The startup, which recently raised $10.5 million in funding, works directly with brands directly as opposed to adopting an affiliate leads model. → Read More
Virtual currency monetization platforms, like OfferPal, have recently come under fire (a.k.a. “Scamville”) for scamming users of virtual games on social networks. gWallet is entering the space as a potential beacon of ethics, with a a service that hopes to legitimize virtual currency exchanges by connecting game publishers directly to the advertisers. Today, the startup is announcing a $10.5… → Read More