gutcheck

  • DEMO Wrap Up: 7 New Social Startups to Watch

    DEMO Wrap Up: 7 New Social Startups to Watch

    The DEMO Spring 2011 conference wrapped up yesterday in Palm Springs, and echoing the current climate in the Valley, day two of the conference belonged to startups focused on social technologies. From social CRM platforms, photo sharing, and social networks to aggregation and reader engagement tools to video and group chat, the day's startups showed that the interest in the "social" Web only… Read More

  • Survey Says… DIY Market Research Firm GutCheck Scores $2 Million In Series A Funding

    Survey Says… DIY Market Research Firm GutCheck Scores $2 Million In Series A Funding

    On AMC's Mad Men, whenever ad agency Sterling Cooper Draper Pryce needs qualitative market research they arrange a focus group, usually a small collection of women, with the ad executives looking on via a two-way mirror. Now, more than forty years later, many companies are still relying on similar methods: expensive in-person panels, which can be labor intensive to set-up, yield variable success… Read More