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  • The Power Of Pull

    The Power Of Pull

    What makes email, Facebook, and Google so valuable? Answer: Visiting them is largely unprompted, notwithstanding the synapses that fire in your brain that make you check your email, your Facebook feed, or decide to research something on Google. In other words, people pull content themselves, rather than having that content be pushed -- or foisted -- upon them. The best way of looking at consumer… Read More