Earlier today, we noted that an update to Google Maps for Mobile was the clearest sign yet of Google going directly after Yelp. But it’s actually even more interesting than we thought.
Key to the new Google Maps for Mobile is Places, the new establishment-centric area which Google has been building up for about the past year or so. Places is basically an evolution of Google Local, which had been… → Read More
Mobile application service provider Lightpole has introduced a beta version of software that expands on its application’s geolocation capabilities using Yahoo’s Fire Eagle. Lightpole provides businesses with a way to distribute content to mobile phone users, mostly regarding information related to points of interest (POIs). Fire Eagle, which launched last month, is Yahoo’s… → Read More
The official Google Blog just announced the availability of a click-to-call feature in Google Local. This has been expected for some time, but it’s now official and it works well. Businesses you find in Google Local now have a call link included in search results. That link opens a javascript form to enter your phone number and calls both you and the business. I’ve been pestering… → Read More
Google announced this morning that businesses will be able to add coupons to their listings on Google Local for free. The service is available for businesses in US, UK, Canada, China and Japan. Businesses can enter coupon offerings, expiration dates and participating locations through the Google Local site and Google will send them a confirmation and PIN number by snail mail. The system is being… → Read More
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