The app stores are overrun, and there’s little way to get noticed until you break into the charts. So Google has just announced a new AdWords unit called “Click-To-Download” mobile ads that lead directly to iTunes and Google Play. With a similar design to Facebook’s app ads, Google is reaching out its hand for a cut of the paid discovery market emerging as every company in the world goes mobile. → Read More
Editor’s note: Richard Zwicky is CEO of BlueGlass Interactive, a digital marketing agency and software provider.
Does Wednesday’s AdWords announcement mean Google is already acknowledging the end of the desktop? When AdWords was developed, people only worried about ads delivered from websites to people sitting at a desk in front of a computer. No one cared about phones, tablets were not on… → Read More
Google makes a heck of a lot of money from online advertising. In fact, 97 percent of Google’s revenue, which totaled $33.3 billion in the past twelve months, comes from advertising.
WordStream, a venture capital-backed provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some… → Read More
San Francisco-based ad platform, BoostCTR, announced today that it has closed a $1.64 million seed funding round led by a group of institutional investors and angels, including Javelin Venture Partners, Metamorphic Ventures, Founder Collective, WGI Group, and 500 Startups. Managing Director of Javelin Ventures Jed Katz and Metamorphic Ventures Partner David Hirsch will be joining the company’s… → Read More
Google is going after local businesses in a big way. It is promoting Google Places any time someone does a local search, it tried to buy Groupon for $6 billion, and it put star exec Marissa Mayer in charge of local products. Since the middle of December, it’s been running a $100 million marketing promotion aimed at small and medium-sized businesses to try to get them to sign up for… → Read More
In a move that suggests a tad of insecurity on Apple’s behalf, the iPad maker is apparently buying Google AdWords ads targeting potential buyers of the Dell Streak, the Android-powered micro-tablet or netpad or whatever it is people cooler than me call the device.
The screenshot above was taken after I did a search for ‘Dell Streak’ on Google.co.uk (thanks for the tip, Tom from Rudefox). As you… → Read More
Google this morning announced a number of changes in the way it deals with advertising agencies around the world, from small search marketing shops to large traditional marketing household names.
Penry Price, Vice President, Global Agency Development at Google has blogged about the changes here and here.
In short, the search and Internet advertising giants aims to raise the bar for Google… → Read More
Different territories demand different marketing approaches. Google, for instance, has been spotted taking the unusual route of promoting their search engine and Chrome browser with print advertising campaigns in India and The Netherlands, respectively.
And now a reader informs us that Facebook is buying Google ads on the search giant’s India portal (Google.co.in). You can see some examples… → Read More
Each year, Google sends out gifts to its users of its AdSense and AdWords products. Typically, these gifts are only given to the “high-rollers” on each in early December. But this year, these gifts were nowhere to be found, and it appears that today has revealed the reason. It looks like Google has sent out a message to all AdSense and AdWords partners letting them know that they’ve decided to do… → Read More
Throughout 2005, the year after the company went public on NASDAQ, Google commissioned multiple research agencies to run analysis on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals. While part of this research – which the company probably still orders considering how important the business continues to be for Google’s bottom line … → Read More
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