San Francisco-based ad platform, BoostCTR, announced today that it has closed a $1.64 million seed funding round led by a group of institutional investors and angels, including Javelin Venture Partners, Metamorphic Ventures, Founder Collective, WGI Group, and 500 Startups. Managing Director of Javelin Ventures Jed Katz and Metamorphic Ventures Partner David Hirsch will be joining the company’s… → Read More
Google is going after local businesses in a big way. It is promoting Google Places any time someone does a local search, it tried to buy Groupon for $6 billion, and it put star exec Marissa Mayer in charge of local products. Since the middle of December, it’s been running a $100 million marketing promotion aimed at small and medium-sized businesses to try to get them to sign up for… → Read More
In a move that suggests a tad of insecurity on Apple’s behalf, the iPad maker is apparently buying Google AdWords ads targeting potential buyers of the Dell Streak, the Android-powered micro-tablet or netpad or whatever it is people cooler than me call the device.
Google this morning announced a number of changes in the way it deals with advertising agencies around the world, from small search marketing shops to large traditional marketing household names.
In short, the search and Internet advertising giants aims to raise the bar for Google… → Read More
Different territories demand different marketing approaches. Google, for instance, has been spotted taking the unusual route of promoting their search engine and Chrome browser with print advertising campaigns in India and The Netherlands, respectively.
Each year, Google sends out gifts to its users of its AdSense and AdWords products. Typically, these gifts are only given to the “high-rollers” on each in early December. But this year, these gifts were nowhere to be found, and it appears that today has revealed the reason. It looks like Google has sent out a message to all AdSense and AdWords partners letting them know that they’ve decided to do… → Read More
Throughout 2005, the year after the company went public on NASDAQ, Google commissioned multiple research agencies to run analysis on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals. While part of this research – which the company probably still orders considering how important the business continues to be for Google’s bottom line … → Read More