google adwords

  • Google Redesigns AdWords To Match Its Other Web Apps

    Google Redesigns AdWords To Match Its Other Web Apps

    Google’s AdWords now sports a much-needed update that brings its design up to par with most of the company’s other web apps. Most of Google’s services, including Gmail, Drive and Analytics, now sport the company’s new, flat look. Even after a few years of going through this process, however, some apps still look just like they did back in 2011. Both AdSense and AdWords… Read More

  • Google Rolls Out In-Ad Surveys To Figure Out Why People Hate Ads

    Google Rolls Out In-Ad Surveys To Figure Out Why People Hate Ads

    For about the last year and a half, Google has let you mute display ads they don’t like. Just click the little [x] button and it’s gone and will never be shown to you again. That’s a pretty useful solution for noisy ads you really, really hate, despite the fact that they promise to show you that one weird trick to finally lose all your belly fat. Google’s users… Read More

  • Google Muscles Further Into Paid Discovery Of Apps With New Focus On Click-To-Download Mobile Ads

    Google Muscles Further Into Paid Discovery Of Apps With New Focus On Click-To-Download Mobile Ads

    The app stores are overrun, and there’s little way to get noticed until you break into the charts. So Google has just announced a new AdWords unit called “Click-To-Download” mobile ads that lead directly to iTunes and Google Play. With a similar design to Facebook’s app ads, Google is reaching out its hand for a cut of the paid discovery market emerging as every company… Read More

  • Google’s AdWords Update: Are Desktops The New Fax Machines?

    Google’s AdWords Update: Are Desktops The New Fax Machines?

    Editor’s note: Richard Zwicky is CEO of BlueGlass Interactive, a digital marketing agency and software provider. Does Wednesday’s AdWords announcement mean Google is already acknowledging the end of the desktop? When AdWords was developed, people only worried about ads delivered from websites to people sitting at a desk in front of a computer. No one cared about phones, tablets… Read More

  • What Are The 20 Most Expensive Keyword Categories In Google AdWords?

    What Are The 20 Most Expensive Keyword Categories In Google AdWords?

    Google makes a heck of a lot of money from online advertising. In fact, 97 percent of Google’s revenue, which totaled $33.3 billion in the past twelve months, comes from advertising. WordStream, a venture capital-backed provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has… Read More

  • The Demand Media of Search Engine Marketing, BoostCTR, Raises $1.6 Million

    The Demand Media of Search Engine Marketing, BoostCTR, Raises $1.6 Million

    San Francisco-based ad platform, BoostCTR, announced today that it has closed a $1.64 million seed funding round led by a group of institutional investors and angels, including Javelin Venture Partners, Metamorphic Ventures, Founder Collective, WGI Group, and 500 Startups. Managing Director of Javelin Ventures Jed Katz and Metamorphic Ventures Partner David Hirsch will be joining the… Read More

  • Google Targets Small Businesses With $100 Million Worth Of AdWords Credits

    Google Targets Small Businesses With $100 Million Worth Of AdWords Credits

    Google is going after local businesses in a big way. It is promoting Google Places any time someone does a local search, it tried to buy Groupon for $6 billion, and it put star exec Marissa Mayer in charge of local products. Since the middle of December, it’s been running a $100 million marketing promotion aimed at small and medium-sized businesses to try to get them to sign up for… Read More

  • Apple Targets Searchers For 'Dell Streak', 'HP Slate' With Google Ads For The iPad

    Apple Targets Searchers For 'Dell Streak', 'HP Slate' With Google Ads For The iPad

    In a move that suggests a tad of insecurity on Apple’s behalf, the iPad maker is apparently buying Google AdWords ads targeting potential buyers of the Dell Streak, the Android-powered micro-tablet or netpad or whatever it is people cooler than me call the device. The screenshot above was taken after I did a search for ‘Dell Streak’ on Google.co.uk (thanks for the tip, Tom… Read More

  • Google Launches New AdWords Tools And Certification Program For Ad Agencies

    Google Launches New AdWords Tools And Certification Program For Ad Agencies

    Google this morning announced a number of changes in the way it deals with advertising agencies around the world, from small search marketing shops to large traditional marketing household names. Penry Price, Vice President, Global Agency Development at Google has blogged about the changes here and here. In short, the search and Internet advertising giants aims to raise the bar for Google… Read More

  • In India, Facebook Uses Google AdWords To Leapfrog Orkut

    In India, Facebook Uses Google AdWords To Leapfrog Orkut

    Different territories demand different marketing approaches. Google, for instance, has been spotted taking the unusual route of promoting their search engine and Chrome browser with print advertising campaigns in India and The Netherlands, respectively. And now a reader informs us that Facebook is buying Google ads on the search giant’s India portal (Google.co.in). You can see some… Read More

  • Google's 2009 Holiday Gift To Ad Partners: $20 Million To Charity

    Google's 2009 Holiday Gift To Ad Partners: $20 Million To Charity

    Each year, Google sends out gifts to its users of its AdSense and AdWords products. Typically, these gifts are only given to the “high-rollers” on each in early December. But this year, these gifts were nowhere to be found, and it appears that today has revealed the reason. It looks like Google has sent out a message to all AdSense and AdWords partners letting them know that… Read More

  • The Selling Of Google AdWords

    The Selling Of Google AdWords

    Throughout 2005, the year after the company went public on NASDAQ, Google commissioned multiple research agencies to run analysis on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals. While part of this research – which the company probably still orders considering how important the business continues to be for… Read More