IncrediMail, an Israel-based, NASDAQ-listed company that develops email clients and desktop software, has inked a new 2-year agreement with Google, which will go into effect January 1, 2011. This is good news for the software company – the partnership between the two firms is quite crucial for IncrediMail’s bottom line.
The relationship between Incredimail and Google has always been a little rocky, to say the least. Three years ago, Google terminated its AdSense partnership with the company, sending IncrediMail’s shares down more than 45 percent. → Read More
Google AdSense, the search giant’s ad serving application, is unleashing a brand new interface for its 2 million publishers. The AdSense interface is how publishers set up, manage, optimize and see reports on the ads on their sites.
AdSense actually has two products: one is AdSense for Content, which allows publishers to generate revenue from ads placed alongside their content. The other is AdSense for Search, which allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results. Although, we recently found out that the majority of AdSense publishers are using the content product. → Read More
Google has (finally) released its revenue share breakdown for AdSense.
Publishers apparently earn a 68% revenue share worldwide, meaning Google pays 68% of the revenue that they collect from advertisers. Since launching AdSense for Content in 2003, this revenue share has never changed. For Search, partners see a 51% revenue share for the search ads that appear through their site. → Read More
Different territories demand different marketing approaches. Google, for instance, has been spotted taking the unusual route of promoting their search engine and Chrome browser with print advertising campaigns in India and The Netherlands, respectively.
And now a reader informs us that Facebook is buying Google ads on the search giant’s India portal (Google.co.in). You can see some examples embedded in this post or on our tipster’s blog. → Read More
Each year, Google sends out gifts to its users of its AdSense and AdWords products. Typically, these gifts are only given to the “high-rollers” on each in early December. But this year, these gifts were nowhere to be found, and it appears that today has revealed the reason. It looks like Google has sent out a message to all AdSense and AdWords partners letting them know that they’ve decided to do “something a little different this year.” Clicking on the link in the email takes you to a page letting you know that Google is giving $20 million to a group of charity as its holiday gift to everyone this year.
Specifically, the website reads, “This gift is for someone very special: Everyone. Because charities are experiencing their toughest year in decades, we have committed $20 million to helping those who help us all. Our gift to you is a gift to them. Happy Holidays.” It then goes on to list the 25 charities that Google has chosen as “intended recipients.” These include: Boys and Girls Clubs, Feeding America, Smile Train, HEAL Africa, Loud Against Nazis, Reporters Without Borders, and many others. → Read More
There’s no doubt high-end mobile devices like the iPhone, Palm Pre or Android-powered phones will continue to increase in popularity in the years to come. With these smartphones boasting full HTML browsers, it’s only natural for Google to pitch its omnipresent AdSense product to mobile publishers in the same way they’ve been promoting AdSense for regular website monetization for years.
The problem was that up until now, publishers were only eligible to serve smaller text and image ads on their website content so far, and these were apparently far from effective enough on high-end mobile phones.
Today, the Mountain View search and advertising giant is announcing the freshly added possibility for publishers to run bigger ads. Click the image above for a larger size, but basically Google now offers the possibility to select “iPhone and other high-end devices only” rather than “all phones”‘. → Read More
It’s notoriously hard for bloggers with a limited audience to monetize the traffic generated by the content they self-publish, and LiveJournal users are no exception. Now LiveJournal has added a program dubbed ‘Your Journal – Your Money’ which should help users monetize their blogs or journals using Google AdSense.
Important caveat: only users with paid accounts are eligible for the program.
Here’s the deal: users who cough up between $5 for 2 months or $25 for 12 months of using LiveJournal, can add Google AdSense banners to their blog and keep 100% of the earnings (after Google takes their cut). They will be required to sign up for a Google AdSense account or associate an existing account to start earning revenue from displaying Google ads. Users who enter the program can control where ads appear and whether they’re text, images, or both. → Read More
Last week, Microsoft officially opened up PubCenter to the masses, allowing anyone to sign up for the ad program. We’ve written about how Microsoft’s PubCenter, a self-serve third-party ad publishers platform through AdCenter, was doing well with private beta testers over the past year, with PubCenter paying significantly more than competitors Google AdSense and Yahoo Publisher (one particular site owner says he is receiving from four times more in revenue from Microsoft than Google AdSense). We are now hearing and reading on PubCenter forums that since the program opened up to the public last week, revenue has plummeted and many publishers are switching back to AdSense due to the sudden drop in payouts.
One publisher, who wishes to remain anonymous, said that Microsoft has cut his payout by 80 to 90 percent and that many of the publishers on PubCenter are leaving to go back to AdSense. According to our source, this new revshare went into place on either the 18th or the 19th of April. Here’s a direct quote from the publisher: “Realistically, Microsoft’s payout has been too high from the beginning, but this drop puts it well below the scope of being remotely competitive and instead files it under ‘worthless.’” → Read More
Any US publisher with a domain name he or she isn’t using (yet) can now squeeze a couple of extra dollars out of it by using Google AdSense For Domains, another way for the search giant to make more money from online real estate and give some of it back to people with parked domains. The company is opening up to ‘English-language AdSense publishers located in North America’ in phases, but says it will soon expand to other regions and languages as well.
If I remember correctly, Google AdSense for Domains has been around for many years under the name ‘Domain Park’, but the program was previously reserved exclusively for owners of domain names wielding in a lot of traffic (1M+ monthly pageviews), up until yesterday. GAFD received a lot of criticism for returning advertisers poor quality traffic in the past, and yesterday’s launch won’t exactly reduce that criticism. → Read More
It is everywhere… advertising, and escaping ads and marketing campaigns might just get a little harder. But this isn’t necessarily a bad thing either. Because, while Google may not have invented online advertising, its efforts certainly brought ads to sites that wouldn’t have otherwise been able to sell any sort of banner ads or generate other forms of revenue. Now the mobile Web may begin to look a lot like the old Web. Google has announced the availability of AdSense for Mobile, a program that contextually targets ads to mobile Web site content. And there is money for those who serve up the ads too. The service allows ad partners to earn revenue from their mobile sites by placing the ads. AdSense for Mobile will be available to mobile Web site publishers in 13 countries including the United States, England, France, Italy, Germany, Spain, Ireland, Russia, The Netherlands, Australia, India, China and Japan. How successful this will be, still remains to be seen. For one thing mobile Web users don’t just tend surf the way that users do on a PC. Mobile Web users look for very specific content, so the ads will need to be even more compelling to get users to click-thru. But for developing nations where PC penetration is small the mobile Web could be very enticing. This could be a whole new game for Goggle. Google Adsense → Read More
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