When cookies finally disappear, companies will have to evolve how they drive ad revenue. It will no longer be as easy as plugging into an exchange and watching revenue skyrocket.
France’s competition watchdog, L’Autorité de la concurrence, has fined Google up to €220 million (~$268M) in a case related to self-preferencing within the adtech market which the watchdog
Google has soft launched Google Ad Manager, an ad tool that allows publishers to manage ad placement on their sites. The service primarily competes with OpenX (previously PHPAds then OpenAds). Users a