Glam Media, one of the largest publishing and advertising networks on the Web, is continuing to expand its international presence with the launch of Glam Media South Korea. The women-focused vertical will represent the sixth international country subsidiary for Glam, adding to platforms in Canada, Germany, Japan, France and the UK.
Similar to Glam’s womens entertainment, style and fashion… → Read More
Glam Media, one of the largest publishing and advertising networks on the Web, is revealing its third branded content channel today: health-focused Bliss. Bliss, which will be a content hub of health and wellness sites, joins male-focused vertical Brash and womens entertainment, style and fashion channel Glam.com. Glam’s networks currently have a total reach of 90 million people a month in the U.S… → Read More
Glam Media is one of the largest publishing and advertising networks on the Web, with a total reach of 90 million people a month in the U.S. Over the past six months, it’s launched a brand-targeted ad serving platform, Glam Adapt, and branched out from its singular focus on women’s sites to include men’s sports sites as well. Its next big push will be into social, and it starts today with the… → Read More
The big problem in online advertising is that there is basically infinite inventory. Ads are bought on ad networks and exchanges where one site is hardly differentiated form another. Larger publishers try to battle this by putting together ad-sale packages which bundle together their higher-quality sites and then sell that as a bundle for a premium. For instance, AOL’s sales force could sell… → Read More
Glam Media, a top-ranked women’s media network, is announcing a number of new hires today for its technology, brand sales, engineering, and product teams.
Chris Murphy joins Glam as the Sr. Director of Platform Solutions after five years working in advertising at Yahoo. Murphy originally joined Yahoo when the company acquired ad exchange RightMedia. Manuel Ponce De Leon, Glam’s new Program… → Read More
Glam Media is flexing its M&A muscle overseas. Today, it is acquiring German men’s Web property Fantastic Zero from the digital division of German media giant Holtzbrinck and European marketing agency Publigroupe.
Fantastic Zero is a collection of 50 male oriented sites with a reach of 5.5 million unique visitor a month in Germany, and 10 million overall. The acquisition price is not being… → Read More
Glam Media, the top-ranked women’s media network, is honing in on another target: men. This morning the company is launching BrashSports, a new content channel that encompasses a network of more than 25 sports-related properties, including SportsFanLive and Bloguin.
As big brands move more of their ad budgets online, what they want most is not just to capture clicks, but to capture the attention and mindshare of consumers. The buzzword in the online advertising industry for this attention capturing quality is “engagement.” Every ad platform out there is promising to deliver more consumer engagement. Today, Glam Media, which itself is both a publisher of… → Read More
Now that Apple has rolled out its very own mobile app advertising program, iAd –hey, better name than iPad, at least –and Verizon is making a rival tablet, the advertising industry is poised for disruption. Whoever can best use geo-local data to deliver realtime relevancy will make advertisers very happy. Ads will get more interesting and interactive on elegant devices.
And that’s just the tip… → Read More
Glam Media is aboutto announce that it has a new CFO, Bruce Jaffe. This signals that Glam is perhaps getting ready for an IPO, as Jaffe has a lot of experience at a big public tech company. Before he resigned a year ago, he was head of all corporate M&A at Microsoft. So he knows all the investment bankers on Wall Street pretty well.
Yahoo was rumored to be courting Jaffe also. But Glam is… → Read More
The vertical media and advertising network’s new office will be headed up by Co-Founder & EVP, Glam Global Partners, Ernie Cicogna, who has relocated to London to take the position of General Manager, International.
At the heart of… → Read More
Glam Media, the distributed media network, is rolling out its mobile publishing platform GlamMobile to the U.S. today. The GlamMobile Publisher Platform for iPad and Mobile Devices gives advertisers the ability to reach the largest audience of women online, now on mobile devices. The network, which has been available to users in Japan, allows 1,500 publishers to optimize their sites for the mobile… → Read More
Last year, Yahoo still dominated display advertising on the Web in terms of sheer number of ad impressions on its properties, but social networking sites MySpace and Facebook came on strong. Some new data from comScore in its just-released 2009 U.S. Digital Year in Review ranks the top Web properties by the number of display ad impressions.
Yahoo served up an estimated 521 billion impressions… → Read More
[France] Paris-based Glam One, not to be confused with US company Glam Media, has rolled out two new verticals. GlamZic.com and GlamSport.com will target “independent professionals” in the worlds of music and sport. This brings the total number of Glam One offerings to 7, although the company is at pains to point out that additional verticals “can be deployed in under 48 hours from start to… → Read More
Yesterday we posted about Glam Media contacting Twitter app developers concerning an upcoming ‘Twitter-powered ad network’, and requested more information from CEO Samir Arora as the e-mail we were forwarded by one of the developers was rather scarce on details.
He came through earlier this morning to confirm the accuracy of the scoop, and also provided a statement from his team in order to shed… → Read More
Glam Media, a distributed media network comprised of both its own properties and a publisher network of hundreds of lifestyle websites and blogs, is looking to build an advertising network powered by Twitter.
We know this because a number of third-party Twitter app developers have received an e-mail this morning from Derek Houdyshell, Network Sales and Program Director for the California company… → Read More
Tinker, the recently launched microblogging topic tracker from Glam Media, will be rolling out several new features to upgrade its service. Tinker, which we covered in depth during its launch here, allows users to quickly browse through different real-time Twitter and Facebook searches relevant to various current events, trends and breaking news. Each event, trend or news item is associated with… → Read More
Distributed media network Glam Media has raised $10 million more, this time specifically for its Japanese and German operations, reports PaidContent. The fifth round of funding in as many years of existence comes from Japanese VC Mizuho Venture Capital and several local advertising / media companies, but also includes a separate investment round for its German joint-venture from partner Hubert… → Read More
Micro-blogging is getting micro-payments. Tinker, the micro-blogging topic tracker from Glam Media which we covered in depth last night, is now live. The service tracks specific topics on both Twitter and Facebook, and allows these “event” streams to be republished as standalone widgets on blogs and other sites across the Web. I’ve embedded an example below showing the subsequent Tweets about… → Read More
The online advertising business is in for a rough patch, especially for display advertising. The signs are everywhere. Yahoo, the biggest publisher of display ads on the Web, reported a 2 percent decline in display ad revenues in the fourth quarter, and the New York Times is seeing even steeper declines.
There is just way too much advertising inventory out there, and Websites are actually trying… → Read More
Glam Media has acquired AdaptiveAds, a startup based in Mumbai, India that serves display ads targetable by the demographic characteristics brand advertisers understand (such as “Women 24-40, Fashionista, Beauty”). It calls its contextual display ads BrandWords. They will now be called Glam AdaptAds.
The purchase price was not disclosed, but AdaptiveAd was shopping around a series B round with a… → Read More
Of the top 100 sites on the Web, which ones grew the fastest in 2008? In a report it is preparing to release tomorrow, The comScore 2008 Digital Year In Review (which you can sign up for here), comScore ranks the 20 fastest-growing Web properties. These are out of the largest 100 sites overall. They are shown below, as measured by growth in unique visitors. (Interestingly, in a separate list… → Read More
Advertising/blog network Glam Media held a company wide meeting today where employees were told about the company’s 2009 operating plan. Q4 was surprisingly strong, the company told employees, with only the auto and finance advertising sectors down significantly.
But the company is making changes anyway, they say, mostly to control expenses. The executive team will take a “25-60% reduction in… → Read More