geofencing

  • Apple Researching Geofencing Tech That Could Make Errands Easier

    Apple Researching Geofencing Tech That Could Make Errands Easier

    Apple has a new patent application (via AppleInsider) that could make it easier to manage shared household tasks like picking up groceries or remembering to grab a bottle of wine on the way home. The patent request describes a way in which one user can grant access to their location data to another, sort of like how they currently can in Find My Friends, but with additional features that can… Read More

  • Gap Campaign Rethinks Old-School Bus Station Ads

    Gap Campaign Rethinks Old-School Bus Station Ads

    It’s not just startups that are trying to push what’s possible with mobile advertising — the Gap recently completed an ad campaign combining traditional transit ads with geo-fencing technology. Here’s how the campaign worked: The Gap worked with out-of-home ad company Titan to place ads at bus stops and other transit locations in New York, San Francisco, and Chicago. Read More