geofencing

  • Gap Campaign Rethinks Old-School Bus Station Ads

    Gap Campaign Rethinks Old-School Bus Station Ads

    It's not just startups that are trying to push what's possible with mobile advertising — the Gap recently completed an ad campaign combining traditional transit ads with geo-fencing technology. Here's how the campaign worked: The Gap worked with out-of-home ad company Titan to place ads at bus stops and other transit locations in New York, San Francisco, and Chicago. Then Titan created… Read More