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genius bar
Jordan Crook
August 28th, 2012

NPD: Apple Customers Love The Genius Bar, Mostly Because Service Is Free

geniusbar

If you own an Apple product, chances are you’ve paid a visit to the Genius Bar, the magical place in the back of an Apple store where your broken iThings get fixed. It’s a beautiful system, at least that’s what 90 percent of Apple owners think.

According to a study by NPD Group, nine of every ten Apple owners are somewhat or much more likely to make another Apple purchase following their tech… → Read More

John Biggs
January 20th, 2009

How to get good service at the Apple Genius Bar

Image from Vwag

John “J to the B” Brownlee had a problem with his brand new MacBook Pro’s SuperDrive. He put in a Samsung press disk (you can’t trust Samsung further than you can throw them, incidentally) and the probably bent a little gate that kept the disk from ejecting – but I doubt he did. In short, he had a constantly spinning CD in his drive he couldn’t get out.

He tried everything… → Read More

Vince Veneziani, Contributor
September 28th, 2007

Some Apple Geniuses Restoring Bricked iPhones

You know damn well that when you unlocked your iPhone, it’d only be good until the next software update. Don’t kid me. You knew it. Now your iPhone is an expensive paperweight and Apple says you voided your warranty. Try to take it to an Apple Store or send it back to Apple and you’ll get denied. Lucky for you, some Apple employees working the Genius Bar have compassion and will… → Read More