GE, Emerald Technology Ventures, Foundation Capital, Kleiner Perkins Caufield & Byers, RockPort Capital and Carbon Trust Venture Capital Partners will invest in $63 Million in 10 home energy technology companies, as part of the company’s $200 million “GE ecomagination Challenge.” As we wrote last year, the initiative is meant to help spur advances in green technologies.
General Electric (GE, NYSE: GE) announced today that it acquired technology from Wind Tower Systems, that can enable the company to build and ship wind energy equipment that’s more efficient, taller and longer than what it offers now.
Longer wind turbine blades, generally, capture more energy from wind. Taller towers to accommodate these blades can be difficult to ship, install and keep steady in… → Read More
In the spirit of disruption, GE is bypassing the traditional agency model for marketing campaigns. The company has set up both a basic Google Moderator tool at ge.com/adideas and a dedicated email inbox (firstname.lastname@example.org) in order to solicit ideas from anyone (including industry pros).
In the spirit of disruption, GE is bypassing the traditional agency model for marketing campaigns. The company… → Read More
Brands are trying to figure out this whole social marketing thing, but the success stories are still few and far between. “I think everyone is grappling with how to use digital these days,” says Judy Hu, who is in charge of advertising and branding for General Electric. She oversees one of the world’s largest advertising budgets which spans TV, print, and the Web. I spoke with her last week… → Read More
Comcast and General Electric announced early this morning that they agreed to form a joint venture that will be 51 percent owned by Comcast and 49 percent by GE. The joint venture, which will consist of the NBC Universal businesses and Comcast’s cable networks, regional sports networks and more, will be managed by the newly formed Comcast Entertainment Group (CEG).
GE will contribute to the… → Read More
A video of how the ad works (via Today’s Big Thing) is after the jump.
When you log onto GE’s site, you can do this yourself pretty easily. Basically, you print out a special marker that looks like a solar panel, activate your computer’s webcam, and then point the marker so it faces your webcam. The… → Read More
GE-branded TVs are back, thanks to a partnership with Tatung, a Taiwanese company. The next joint venture will produce LCD HDTVs that are slated for a spring, 2009 release. The last GE-branded TVs to see the light of day came out in 1987. The TVs will come in sizes between 19 and 65 inches, so it looks like they’ve got a nice little spread there. There’s also reports that at least one… → Read More
When I think GE, I think washer/dryer, I think fridge. Turns out this enormous company makes about everything under the sun that’s even remotely electronic. I’m a DSLR guy, but stuff like touchscreen LCDs and built-in GPS receptors could tempt even the most skeptical old-schooler. Here are the facts for the $250 E1050, for example: 10 megapixels, 28mm equivalent lens, 5x optical zoom… → Read More