While some may still cringe at the word (and its overuse), gamification is reaching the tipping point. As Mayfield Fund Managing Director Tim Chang recently wrote in a must-read post, gamification is now moving beyond its early adopting verticals like media and fitness and is no longer content to just play in the realm of consumers and end users. It’s headed to enterprise next.
Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash. Gamification has become one of the hottest buzz words in the industry and is probably in the process of taking over a website or user experience near you.
For the uninitiated, gamification, said simply, is the use of game design techniques and… → Read More