November 4th, 2012

Should Your Startup Go Freemium?

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Editor’s note: Jules Maltz is a general partner at IVP. Daniel Barney is a senior associate at IVP.

For some, freemium is a business model that sacrifices revenues and forces startups to support freeloaders who will never become paying customers. For others, it is the logical conclusion of a world in which the cost of bandwidth, storage, and information processing approaches zero. → Read More

May 16th, 2012

How Many Daily Downloads Does It Take To Reach The Top Of The App Store? [Updated]

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It’s hard to underestimate how important ranking in Apple’s top 25 in the iTunes store is for mobile app developers. After all, the top 25 is what one of the most important app discovery mechanisms for iOS users. But how many downloads does it take to make it into the top 25? Mobile analytics firm Distimo today published some interesting data that answer just this question. Turns out, in the U.S. → Read More