Frank Barbieri

  • Mobile Advertising Is The Baby Huey Of The Media World (And Apple Is Taking The Low Road)

    Mobile Advertising Is The Baby Huey Of The Media World (And Apple Is Taking The Low Road)

    I had dinner last week with a senior exec from a global advertising holding company who asked what I often get asked these days, “What’s going on with mobile advertising?” it’s a timely question as last week Apple announced they were lowering the buy-in price for iAds from $500,000 to $100,000 and increasing the publisher revenue share from 60% to 70%. The move… Read More

  • Content Snackers Become Cord Cutters; Change The TV World As We Know It

    Content Snackers Become Cord Cutters; Change The TV World As We Know It

    Every five or so years for the past two decades the introduction of an Internet connection to a new device type has created a boom in disruptive businesses. Most of these booms—computers, followed by mobile phones, gaming consoles and now tablets—have been clearly successful. Others (remember the Network Computer?) have been ill-timed. Now manufacturers, and a growing ecosystem… Read More