The Rubicon Project, a Los Angeles based display ad optimization platform, confirmed today that it has completed its acquisition of parts of the Fox Audience Network from News Corp. I outlined the main details of the deal last week. Rubicon is purchasing mostly the technology (ad server, MyAds self-service ad buying platform, targeting technology, realtime bidding algorithms) and taking on about… → Read More
News Corp is on the verge of unloading another one of its digital businesses under Fox Interactive Media, the Fox Audience Network (FAN), to Los Angeles-based ad-optimization startup The Rubicon Project. The deal has not been signed yet and may still fall apart, but the two companies are in the final stages of negotiation, according to sources with direct knowledge of the deal. (Talks have been… → Read More
News Corp. isn’t beating around the bush with its digital assets. Rotten Tomatoes has been sold off to Flixster. Photobucket went to Ontela. IGN had 20% staff cuts, and MySpace is dealing with co-presidents.
Fox Audience Network, the advertising arm for News Corp.’s digital assets has trudged stoically through all the drama. Under President Adam Bain the entity has grown and now powers the ads… → Read More