Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. The poll shows trust in online banner ads in the doldrums but social media marketing doesn’t fare much better. → Read More
Despite years of chewing the digital cud — not to mention a global financial downturn — there’s no sign of the U.S. or European ecommerce cash-cows ailing, according to two new forecasts from Forrester. In the U.S. Forrester is projecting online retail sales will reach $370 billion by 2017, up from $231 billion in 2013 — a 10% compound annual growth rate (CAGR) over the next five years. → Read More
Analyst Forrester is predicting tablet ownership in Western Europe will quadruple by 2017 — with the percentage of online adults owning a slate projected to increase markedly from less than a fifth (14 per cent) last year to more than half (55 per cent) in 2017. In 2011 the tablet-owner figure stood at just 7 per cent, underlining how quickly digitally connected consumers are adopting slates. → Read More
Forrester is predicting big growth for the mobile payments market in a new report out today, spanning 2013 to 2017. The market research firm is anticipating that the U.S. mobile payment market will see $90 billion spent in 2017, an incredible 48 percent compounded annual growth rate over the $12.8 billion that was spent in 2012. → Read More
Forrester Research just published its annual “State of Consumers and Technology” report. As usual, it’s chock-full of interesting statistics about how U.S. consumers use the Internet, but the most interesting statistic is probably that the overall online penetration rate in the U.S. has stabilized at 79 percent (the same number Forrester found in 2011). That’s the percentage of U.S. adults that go… → Read More
After comScore predicted a very healthy holiday shopping season for online retailers yesterday, Forrester is joining in, reporting that this holiday season is expected to generate $68.4 billion in U.S. online sales. That’s a 15 percent increase over 2011′s total and 3 percent higher than the expected overall annual online retail growth rate. → Read More
Forrester Research earlier today put out its latest forecasts on online display ad spend, and the picture looks relatively positive for digital media: online display ad spend in the U.S. will reach $12.7 billion this year and will grow by 17% annually to be worth $28 billion by 2017, with CPMs almost doubling in that time to $6.64. But those numbers are still not big enough to offset declines in… → Read More
According to a new Forrester Research report, mobile banking will reach 108 million users in the U.S. by 2017. That’s about 46% of all U.S. bank account holders. Today, according to Forrester’s latest survey, just about 13% of U.S. and 9% of European mobile phone owners regularly use their banks’ mobile banking tools. The market is growing quickly, however, and Forrester’s analysts believe that… → Read More
It’s not often that we come across startups that focus on seniors, but according to a new report by analyst firm Forrester Research, seniors ages 65 and up are probably more connected and tech-savvy than you think. Forrester found that about 60% of U.S. seniors are online. That’s about 20 million people and while this obviously means that 40% don’t care much about the Internet, those 60% who are… → Read More
Google made quite a splash with its Project Glass video earlier this month. While Google’s vision of wearable computing still looks a bit like science fiction today, a new report by Forrester analyst Sarah Rotman Epps argues that “in three years, wearables will matter to every product strategist” and that smart developers should start experimenting with applications for wearables on the “big five”… → Read More
After Q3 2011 brought a 13 percent increase in e-commerce sales, Forrester is estimating that U.S. online holiday sales will grow 15 percent this year to nearly $60 billion. The study reports that this increase will take place because of the increase in consumer-use of tablet computers for shopping combined with a growth in online holiday deals.
Of course, it’s surprising that there would be a… → Read More
Forrester Research has just released a new report this morning projecting U.S. mobile commerce to reach $31 billion by 2016, growing at a 39% compound rate. But the report says that mobile commerce is only expected to be 7% of overall eCommerce sales by 2016 and only 1% of general retail sales.
This year alone, mobile commerce sales are expected to reach $6 billion as more consumers look to their… → Read More
Research firm Forrester this morning announced its forecasts for the online retail industry in both the US and Western Europe this morning. No surprise: Forrester expects both markets to grow steadily over the next few years – not an unsafe bet by any means.
Forrester estimates that both US and European online retail (representing 17 Western European nations) will grow at a 10 percent compound… → Read More
Forrester Research claims adoption of social networking continues to rise across the globe, while other forms of social interactions, such as content creation, experienced no substantial growth in the past twelve months.
Based on data from more than 275,000 consumers in Asia Pacific, Europe, and North America, the company has released a report dubbed “A Global Update Of Social… → Read More
The tablet era has just begun, but Forrester Research is already predicting tablet sales in the U.S. will overtake netbook sales by 2012, and desktop sales by 2015. At the Untethered conference today in New York City, Forrester analyst Sarah Rotman Epps laid out her projections comparing tablet sales to netbooks, laptops, and desktops. She expects 3.5 million tablets (including the iPad and… → Read More
For the technology industry, 2009 was a pretty tough year, but Forrester says the tech downturn is now ‘unofficially over’.
The research firm says the global technology industry will see an 8.1 percent increase in IT spending in 2010, with software and computer hardware leading the charge, and IT consulting services following.
After declining 8.2 percent last year, U.S. IT spending will grow 6.6… → Read More
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