forrester

  • Forrester: US Online Display Ad Spend $12.7B In 2012, Rich Media + Video Leading The Charge

    Forrester: US Online Display Ad Spend $12.7B In 2012, Rich Media + Video Leading The Charge

    Forrester Research earlier today put out its latest forecasts on online display ad spend, and the picture looks relatively positive for digital media: online display ad spend in the U.S. will reach $12.7 billion this year and will grow by 17% annually to be worth $28 billion by 2017, with CPMs almost doubling in that time to $6.64. But those numbers are still not big enough to offset declines… Read More

  • Report: 46% Of U.S. Bank Account Holders Will Use Mobile Banking By 2017

    Report: 46% Of U.S. Bank Account Holders Will Use Mobile Banking By 2017

    According to a new Forrester Research report, mobile banking will reach 108 million users in the U.S. by 2017. That’s about 46% of all U.S. bank account holders. Today, according to Forrester’s latest survey, just about 13% of U.S. and 9% of European mobile phone owners regularly use their banks’ mobile banking tools. The market is growing quickly, however, and… Read More

  • Online Seniors: Tech-Savvier Than You Think

    Online Seniors: Tech-Savvier Than You Think

    It’s not often that we come across startups that focus on seniors, but according to a new report by analyst firm Forrester Research, seniors ages 65 and up are probably more connected and tech-savvy than you think. Forrester found that about 60% of U.S. seniors are online. That’s about 20 million people and while this obviously means that 40% don’t care much about the… Read More

  • Report: Wearable Computing Will Soon Intensify The Platform Wars

    Report: Wearable Computing Will Soon Intensify The Platform Wars

    Google made quite a splash with its Project Glass video earlier this month. While Google’s vision of wearable computing still looks a bit like science fiction today, a new report by Forrester analyst Sarah Rotman Epps argues that “in three years, wearables will matter to every product strategist” and that smart developers should start experimenting with applications for… Read More

  • Forrester: U.S. Online Holiday Spending Will Grow 15 Percent To Nearly $60 Billion

    Forrester: U.S. Online Holiday Spending Will Grow 15 Percent To Nearly $60 Billion

    After Q3 2011 brought a 13 percent increase in e-commerce sales, Forrester is estimating that U.S. online holiday sales will grow 15 percent this year to nearly $60 billion. The study reports that this increase will take place because of the increase in consumer-use of tablet computers for shopping combined with a growth in online holiday deals. Of course, it’s surprising that there… Read More

  • Forrester: U.S. Mobile Commerce To Reach $31 Billion By 2016

    Forrester Research has just released a new report this morning projecting U.S. mobile commerce to reach $31 billion by 2016, growing at a 39% compound rate. But the report says that mobile commerce is only expected to be 7% of overall eCommerce sales by 2016 and only 1% of general retail sales. This year alone, mobile commerce sales are expected to reach $6 billion as more consumers look to… Read More

  • Forrester: Online Retail Industry In The US Will Be Worth $279 Billion In 2015

    Research firm Forrester this morning announced its forecasts for the online retail industry in both the US and Western Europe this morning. No surprise: Forrester expects both markets to grow steadily over the next few years – not an unsafe bet by any means. Forrester estimates that both US and European online retail (representing 17 Western European nations) will grow at a 10… Read More

  • Forrester: Social Networking On The Rise Worldwide, Content Creation Not So Much

    Forrester Research claims adoption of social networking continues to rise across the globe, while other forms of social interactions, such as content creation, experienced no substantial growth in the past twelve months. Based on data from more than 275,000 consumers in Asia Pacific, Europe, and North America, the company has released a report dubbed “A Global Update Of Social… Read More

  • Forrester Projects Tablets Will Outsell Netbooks By 2012, Desktops By 2013

    Forrester Projects Tablets Will Outsell Netbooks By 2012, Desktops By 2013

    The tablet era has just begun, but Forrester Research is already predicting tablet sales in the U.S. will overtake netbook sales by 2012, and desktop sales by 2015. At the Untethered conference today in New York City, Forrester analyst Sarah Rotman Epps laid out her projections comparing tablet sales to netbooks, laptops, and desktops. She expects 3.5 million tablets (including the iPad… Read More

  • Forrester Forecasts 8.1 Percent Increase In Global IT Spending In 2010

    For the technology industry, 2009 was a pretty tough year, but Forrester says the tech downturn is now ‘unofficially over’. The research firm says the global technology industry will see an 8.1 percent increase in IT spending in 2010, with software and computer hardware leading the charge, and IT consulting services following. After declining 8.2 percent last year, U.S. IT… Read More