June 11th, 2010

2011 Ford Mustang: A driver's perspective

Let’s not call this article a review. I’m not going to drone on about interior creature comforts or available options. I’ll just state up front that they are on par for a $22k+ car and besides, other outlets have covered those items extensively. No, what follows is a description of what the 2011 V6 Mustang feels like to drive. This car is something special. It’s a rare… → Read More

June 8th, 2010

You can now send Google Maps directions to your Ford Sync-equipped vehicle

Oh, a car story written by Nicholas. This is sure to be riddled with errors! (Kidding&mdas;or am I?) Ford Sync, which Matt has talked about for some time, now works with Google Maps. That is, from Google Maps on your computer or mobile or whatever, you select a destination then send it straight to your car. That way, when you hop in the saddle—cars have saddles, right?—your… → Read More

June 3rd, 2010

Ford adds GPS-enhanced 911 location awareness to its Sync system

Ford’s Sync system is a fantastic application suite capable of a seemingly endless amount of functions. The system currently provides navigation, traffic info, voice commands, Internet radio, and a 911 Assist mode that automatically dials 911 in case of an accident and provides emergency dispatchers with an approximate location from the connected phone’s GPS or through signal triangulation. That’s… → Read More

May 22nd, 2010

An insider's look at Ford's virtual reality design tools

Ford, like most modern manufacturing companies, is utilizing virtual reality tools at all levels of development. Gone are the days of designers and engineers hunching over drafting tables in a smoke-filled room, working on blueprints for what will next be molded out of clay. These days development is done on 20-foot ultra-high resolution displays with real world testing done in a virtual world. → Read More

May 12th, 2010

A Pair Of Social-Media-Powered Ford Fiestas To Tweet Their Way Across The Country

Meet @AJtheFiesta. He’s about to embark on a cross-country road trip from the University of Michigan to Silicon Valley’s Maker Faire and is set to blog and tweet during the whole trip. But he’s not your average Twitter user. He’s a 2011 Ford Fiesta.

Ford turned to U of M a year ago and started what the auto maker called American Journey 2.0. The goal, it seems, was to reach out to the knowledge… → Read More

April 26th, 2010

Test drive: 2011 Ford Fiesta

The 2011 Ford Fiesta isn’t the status quo. No longer do consumers need to compromise on creature comforts for the practicality of a compact car. The top Fiesta trim level is loaded with enough gizmos to keep a baby boomer confused for months. However, while items like the comfy leather seats, voice-controlled Sync system, and long list of standard features might draw customers, it’s the… → Read More

April 23rd, 2010

Hands-on: The next-gen version of Ford's Sync flawlessly controls Pandora and other apps

Want a single valid reason to buy the 2011 Ford Fiesta besides the silky-smooth 6-speed transmition, roomy interior, and confident ride? Sync. It’s that awesome. The Microsoft co-developed system has been in Ford vehicles for a few years, but the Fiesta is the first car to receive the next-gen functions that bring the hands-free control to Android and BlackBerry apps.

This was announced a few→ Read More

April 20th, 2010

Ford's Sync AppLink is the missing link between driver and smartphone

Ford keeps rolling out updates to its Sync ecosystem, this time giving drivers hands-free control of select BlackBerry and Android apps with AppLink. The system will first be available for the 2011 Ford Fiesta later this year with the upgrade rolling out to all Sync-equipped vehicles next year. While the voice-activated service only works with certain apps, it’s still a welcomed addition. It’s a… → Read More

January 26th, 2010

Video hands-on: 2010 Ford Taurus SHO

The 2010 Ford Taurus SHO is quite possibly the geekest car to ever wear the blue oval. It’s packed with nearly every technology option that Ford has available. Let’s call it the working-nerds Audi A8 because while it doesn’t have an NVIDIA Tegra-powered entertainment cluster with Google Earth and handwriting input, there are more than enough gadgets and gizmos to keep most people… → Read More

January 7th, 2010

MyFord Touch Driver Connect Technology

Ford announced today their move to upgrade their SYNC in-car communications system into MyFord Touch. This all-encompassing system integrates not only your cell phone or portable media device, but now your GPS, air conditioning, audio library, and much more. Multiple touch screens will replace the traditional dashboard of your car, and remember that mobile Wi-Fi hotspot we were talking about→ Read More

December 30th, 2009

Ford and MIT studying driver stress levels

Your next Ford might have flowers, pastel colors, or calming scents coming from the interior. All of this will be aimed at reducing stress, and allow the driver to better connect with their vehicle. → Read More

December 21st, 2009

Ford's SYNC might change the way we use Internet in our cars

Ford is set to announce the next version of SYNC at CES this year, but an interesting feature leaked early. Apparently SYNC 3.0 will play nicely with USB modems and turn the car into a rolling Wi-Fi hotspot. The official announced hasn’t been release just yet so keep in mind a key detail my be missing, but so far we like it. This solution is dramatically more versatile and consumer-friendly than… → Read More

December 10th, 2009

Ford lets people reserve a 2011 Ford Fiesta online

Ford revealed recently that they’ve had over 1,000 pre-orders placed online, using their new car-reservation site for the 2011 Ford Fiesta. The Fiesta has been available in the UK since last year, but this will be the first time in many years since there has been a new Fiesta in the US. → Read More

November 12th, 2009

Ford's using wheat straw in a 2010 Flex component

Here’s a little known fact: Henry Ford used natural material like hemp and stray to reinforce plastic components in his cars. Now, Ford is at it again with a small quarter trim bin found in the third row of the Ford Flex made out of wheat straw bio-filled polypropylene. Wheat straw! → Read More

November 6th, 2009

Ford does the unthinkable, announces the $650 car

Holy cats, Ford is going downmarket. Way down. Way, way down. Daniel Grossman, VP of Ford Motor Company, just announced to ONN the $650 car, which will be the least expensive, and cheapest, car available in any market. That’s right. A car I can afford to buy on my salary. My wife will be so excited. Watch the video announcement after the jump. → Read More

October 9th, 2009

Sound & Vision goes ears-on the Lincoln MKT THX II sound system

The days of automakers shoving the same OEM radio into all of their cars are long gone – at least for vehicles over $20k. Now if you drop enough coin, you can get a system that will rival your home theater gear. Sound & Vision recently spent sometime with the THX II sound system found in the Lincoln MKT crossover. Spoiler: your audiophile dad should like it. → Read More

September 10th, 2009

Nuance and BMW vs Ford and Microsoft

Ford and Microsoft have found great success partnering together on Sync and the rest of the automotive industry have finally taken notice. We’ve taken Sync for a ride or two and know that it works as advertised. We even took a 2010 Mustang for a spin over the weekend and even without the full-fledged Nav system with touchscreen, Sync worked great. BTW- Ford kicked some ass on the new Mustang. → Read More

June 23rd, 2009

Ford, Nissan, Tesla all to get Energy Department loans

The U.S. Government created a requirement that by 2020, the majority of cars sold here must get at least 35 miles per gallon. This requires a big commitment on the part of auto makers and so the Energy Department was authorized last year to lend $25 billion dollars. The first round of financing is expected to be announced today with Ford, Nissan, and Tesla getting all getting a sizable chunk… → Read More

May 26th, 2009

Ford ships its 1,000,000th Sync-powered vehicle, Ballmer gets it

Now, I can’t say I feel one way or the other about Ford and Sync in particular, but this is a worthwhile milestone. Cars are changing fast, and although I doubt they’ll look like these F-Zero-wannabes any time soon, the coalescing of all those dash controls into a single unit is a serious advance. Ford’s Sync is the poster child for these systems, what with Microsoft’s backing and all that. Now… → Read More

May 14th, 2009

My day as a Ford crash test dummy

I have the wrong job. After spending the day at Ford’s Product Development Center, I’m ready to start training to be a test driver. That is as long as it comes with good chiropractic coverage ’cause I’m feeling the pain after riding shotgun in only a few tests. First there was the headache-inducing ride in a 2010 Ford Taurus that demonstrated the AdvanceTrak stability… → Read More

April 23rd, 2009

Can the Ford Fusion Hybrid travel 1,000 miles on one tank of gas?

I say no, but that’s just me. What do I know, I just spent 10 days driving 3,200 miles in a 2010 Ford Fusion Hybrid. But I’m not hyper-miller Wayne Gerdes or NASCAR driver Carl Edwards who are about to attempt this feat by spending 43 continues hours driving the hybrid a 1,000 miles. Ford states that the car will need to average 57 mpg to achieve the goal, which I guess is possible even though I… → Read More

April 9th, 2009

Video: Ford Active Park Assist demo

I dropped by the NY Auto Show yesterday and checked out this active park assist thing from Ford. I was a little skeptical about a self-parallel parking car, but it is 2009 and I’m pretty sure we were supposed to have flying cars by now. Check out the demo I got in the Lincoln MKS. → Read More

April 8th, 2009

Test Drive: 2010 Ford Fiesta

The NY Auto Show kicks off later this week, but we’ve already seen a few things worth mentioning. We’re on the fence about the P.U.M.A., the new GTi from VW is nice (details later today), but the Scirocco would have been a lot cooler and then there’s the 2010 Ford Fiesta. Oh yes, the Fiesta from Europe is coming stateside and it’s looking pretty mean. We had the chance to whip this 4-door… → Read More

April 2nd, 2009

Opera Browser Chosen For "Mobile Office" Computer In Ford Pickup Trucks

Can the Web save the Big 3 automobile companies? Probably not, but making Web-friendly vehicles could help to sell a few more cars. Tech companies have increasingly been showcasing web applications for automobiles. Microsoft was working with Hyundai on making an in-car computing system and OnStar may be incorporating Twitter into its vehicle systems. Now Ford will be allowing owners of the Ford… → Read More

March 24th, 2009

Video: The 2010 Ford Fusion Hybrid's instrument cluster

Ford speak for the Fusion’s new display cluster is SmartGauge Cluster with EcoGuide; I call it the coolest thing about the car. Two LCD displays flank either side of the speedometer and display vast amounts of info. Thankfully though, Ford leaves it up to the driver with four different settings on just how much info it displays. These two screens signal a departure from the standard dial-type… → Read More

March 19th, 2009

Matt Burns, a Ford Fusion, and You

Our own Matt Burns will be driving from Dearborn, Michigan to San Francisco in a new Ford Fusion Hybrid, a Ford we can all truly be excited about. He’ll be running contests and reporting live from the road so if there’s anyplace you think he should visit, speak now or forever hold your peace. Matt’s trip was even written up in the local Flint news where he describes his job to… → Read More

February 23rd, 2009

Test Drive: Ford Flex

A wee bit ago I took a spin in the Ford Flex here in NYC. While it’s not a geek’s dream, it does have a few high tech goodies that kept my interest. That’s what we’re going to focus on with these Test Drive features going forward since we’re not an auto blog. → Read More

January 20th, 2009

Test Drive: 2009 Lincoln MKS AWD

This ain’t your daddy’s Lincoln Town Car. In fact, it’s completely different than anything you’ve ever seen before. With balls to the wall power and a teeth shattering sound system, the MKS from Lincoln is a whole other beast. And I like it.

Like our other Test Drive features, I won’t get into the gearheadesque details of reviewing a car, but, rather, focus on the technological side of… → Read More

January 13th, 2009

Video: A stupendously exciting demo of Ford's Sync 3.0

Ford and Microsoft has been hard at work upgrading their lovechild named Sync 3.0. The latest version upgrades simply adds more features but maintains the easy-to-use voice-activated system. Simply press the button on the steering wheel and say one of the pre-recorded commands. That’s it. Simple and easy. Exciting video demo after the break. → Read More

January 13th, 2009

Video: First drive of Ford's 140mpg Plug-in Escape

After a quick breathalyzer test at 11:30 am, we were granted access for a spin in Ford’s upcoming escape. Overall, we came away impressed with the drive but curious about the plug-in’s price will be set at for the 2012 model year. Will it be higher than the seemingly inferior Chevy Volt? Ford’s being tight lipped ’bout it probably while it surveys the every-increasing plug-in market. After driving… → Read More