Anyone who’s been reading this blog for more than a few months knows I’m bullish on mobile social networking. The space is wide open at this point – no one has created an application that has gotten enough traction to go mainstream. That’s partly because of tech limitations – browser based networks don’t leverage the power of the mobile device, and client based applications are blocked by service providers and handset limitations. But it’s coming. A few years from now we’ll use our mobile devices to help us remember details of people we know, but not well. And it will help us meet new people for dating, business and friendship. Imagine walking into a meeting, classroom, party, bar, subway station, airplane, etc. and seeing profile information about other people in the area, depending on privacy settings. Picture, name, dating status, resume information, etc. The information that is available would be relevant to the setting – quick LinkedIn-type information for a business meeting v. Facebook dating status for a bar. That requires a social network that has presence, location and contextual information about you. It needs to know where you are (via GPS or triangulation), if you are in business or personal mode, and similar information for the people around you. It also needs, at a basic level, the ability to sort and browse the people around you based on their picture and name, and what they are looking for (dating, investments, job, friendship). Once this network is established, you’ll know everyone’s name who’s around you (if they choose to share it), and enough basic information to jog your memory if you know them, or meet them if there’s mutual interest. Poking someone on Facebook is great, but “poking” them when you’re in the same bar as them can result in much more immediate social gratification. The mobile social network that wins will go way beyond, say, Facebook’s iPhone site, which doesn’t leverage location information, or help you meet people around you. So when mobile social network startups reach out to us, we give them a lot of attention. I waded through a bunch of them in September 2007, and followed up with a look at LimeJuice in December. Frankly, MySpace and Facebook could lock up this space simply by focusing on it, but as far as I can tell from discussions with execs at both companies, they’re more focused on → Read More
iPhone owners, like users of most Apple products, are a fairly passionate, elitist group of people. I think an iPhone-only social network, if it had the right features, would be a huge hit with these users. Actually, I think any mobile social network would be a big hit, if it had presence awareness and was able to tell you both where your friends are and what they are up to. And also let you meet new people around you who were open to it. I wrote about some of the early experiments with mobile social networks last September (see our more recent coverage of LimeJuice as well). The big social networks, of course, aren’t ignoring mobile, either. But even Facebook’s iPhone app is just the desktop version optimized for that phone. It doesn’t leverage the device itself to tell you when friends are close. The goal here isn’t just to let users see where their friends are and what they are up to. The killer app is to facilitate meeting new people – either for dating (see a picture of everyone around you who’s single and looking, along with their basic bio), or business (see the professional bio and picture of everyone at the cocktail party). Subject to privacy controls, of course. Once a network has critical mass users will, depending on privacy settings, be able to walk into any gathering and see information on the people in the room. Whoever gets there first will have a far more valuable asset than the existing networks at MySpace and Facebook today. Social networks are about being social. And social implies being around other people. The device they have with them when they’re doing that, and which can enhance those social gatherings, is their mobile phone. The key to doing that is through GPS or cell phone triangulation (which the iPhone now has). None of the mobile social networks we’ve covered have even come close to establishing a critical mass. The key to winning is getting users on devices that have GPS or triangulation for presence and location, and having software on the phone instead of just accessing it from a website. Getting java apps on phones in Europe is much easier than in the U.S., which is why most of the mobile social network startups are located there. The iPhone, though, has both. Or rather, soon will have both (the SDK → Read More
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