October 2nd, 2012

Flite Expands Its Rich Media Ad Platform To Mobile With Its Touch Ad Studio

Touch Studio 1

Flite, the ad platform backed by Sequoia Capital and others, is expanding its services beyond the desktop web today with the launch of its new Touch Ad Studio.

Judging from my conversation with the company and a quick demo of the touch product, this is very much an extension of what Flite is already doing. Like Flite’s existing product, Touch Ad studio allows companies to build ads without… → Read More

March 9th, 2011

Sequoia-Backed Widgetbox Rebrands As Flite, Raises $12M For Rich Media Ad Serving Platform

Flite (formerly Widgetbox) has raised $12 Million in Series C funding led by General Catalyst Partners with existing investors Sequoia Capital, Hummer Winblad and NCD Investors participating in the round. This brings Flite’s total funding to $27 million.

Along with the funding, Widgetbox is rebranding itself as Flite. Since 2006, Widgetbox has built a name for itself by creating web widgets to… → Read More