There are an abundance of startups trying to solve the problem of how to “try on” clothes online, with a range of different approaches and technology. Today, Virtusize launches its virtual fitting solution in the UK via a partnership with ASOS. After a successful six month trial, the “Fit Vitualiser” button is initially being rolled out on the product pages of over 2,000 of the online fashion… → Read More
Try-for-size-before-you buy virtual fitting room startup Fits.me has closed a €5.5M ($7.2M) Series A round. It’s not all new money — we covered the first €1.5M tranche, back in January 2012 — but the startup has now added €4M to complete the round. Backers include existing investor SmartCap, plus new participation from Conor Venture Partners, Fostergate Holdings Ltd and The Entrepreneurs… → Read More
Here’s a roundup of recent stories on TechCrunch Europe:
— Internet publishing company Populis is expanding its network operations to South America with the acquisition of Cidade Internet, a popular Brazilian Web portal. Financial terms of the acquisition were not disclosed.
— Moscow-based Heverest.ru, an online retailer of sportswear, leisure and travel goods, has scored $4.3 million in… → Read More
Fits.me, the Estonian biorobotics and virtual fitting room company for e-commerce clothing retailers and shoppers, has secured a Series B round of financing to the tune of €1.3 million. The round was led by the Estonian Development Fund and brings Fits.me’s total funding to €2.6 million.
Fits.me co-founder and CEO Heikki Haldre says virtual fitting rooms are what online apparel retailers… → Read More
Fits.me, the Estonian biorobotics and virtual fitting room company for e-commerce clothing retailers and shoppers, has secured a Series B round of financing to the tune of €1.3 million (roughly $1.75 million). The round was led by the Estonian Development Fund and brings Fits.me’s total funding to €2.6 million.
CEO Heikki Haldre says virtual fitting rooms are what online apparel retailers… → Read More
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