fitocracy

  • How to train your human, part II: Products that make habits last Crunch Network

    How to train your human, part II: Products that make habits last

    In the first part of this series, we learned about designing products that use good triggers and motivators to get users like Joe to engage in healthy behaviors. Now, how can we ensure that these new behaviors become long-term habits? In this second part, we return to Nir Eyal’s Hooked model to look at reinforcing Joe’s behavior through rewards and an investment in your product. Read More

  • Fitocracy Adds A New Revenue Stream With Group Fitness Plans

    Fitocracy Adds A New Revenue Stream With Group Fitness Plans

    Fitocracy, the fitness gamification network with over 1 million users andmore user engagement than Twitter, is today launching a group fitness pilot in a big move towards monetization. A big part of Fitocracy’s core offering is a community-driven encouragement platform. At first, users come to the app and get hooked because of the gamification and quantification of the user’s… Read More

  • Fitocracy | Time Inc. 10 NYC Startups to Watch

    Fitocracy Users Come For The Gamification, But Stay For The Community

    It’s no surprise that fitness gamification network Fitocracy is thriving — the company recently announced that it had surpassed 1 million users and has signed deals with personalities like the Governator, Arnold Schwarzzeneger. But the company recently received its latest honor as one of Time Inc’s 10 NYC Startups to Watch. Read More

  • Fitocracy’s 1M Users, Including Arnold Schwarzenegger, Are More Engaged Than Any Other Social Network Besides Facebook

    Fitocracy’s 1M Users, Including Arnold Schwarzenegger, Are More Engaged Than Any Other Social Network Besides Facebook

    As quantified self devices and services come into their own, gamified social fitness tracker Fitocracy has found itself smack dab in the middle of a movement. But alas! The 500 Startups-backed company isn’t shoving wrist bands, smartwatches or pocket pedometers in the faces of its users. In fact, founder Richard Talens believes that the quantified self devices of today actually encourage… Read More

  • 7 Apps That Will Keep Your New Year’s Resolutions Alive

    7 Apps That Will Keep Your New Year’s Resolutions Alive

    A brand new year is upon us, and it’s time to start thinking about the changes you want to make. But it can be difficult to follow through on New Year’s Resolutions, especially without any help or support. But nine times out of ten, there’s an app for that. We pulled seven of Time Magazine’s list of the top ten most broken New Years Resolutions, and determined which… Read More

  • Fitocracy Finally Exits Private Beta, Celebrates With A New iOS App

    Fitocracy Finally Exits Private Beta, Celebrates With A New iOS App

    It’s been a while since we’ve heard from the social fitness mavens at Fitocracy — they’ve been doing plenty of behind-the-scenes work, and now they’re ready to share the fruits of their labor. After spending over a year hunkered down in private beta mode, the RPG-esque exercise tracker and 500 Startups graduate has finally opened its doors to the general public. Read More

  • Fitocracy’s Web App Wants You To Get Up And Go Mobile

    Fitocracy’s Web App Wants You To Get Up And Go Mobile

    The guys at Fitocracy, the social fitness tracker, have been very busy since we’ve seen them last. Though I’m a fan of the service, sometimes using it can be hit or miss. Don’t get me wrong — it’s absolutely great on a computer, but the site never really scaled well for mobile devices. Thankfully, that’s no longer the case, as the company has announced that… Read More

  • Fitocracy Brings Games And Social To Your Workouts (Invites Within)

    You may not have heard of them quite yet, but a startup called Fitocracy is pretty hot right now. Six months into its private beta and Fitocracy has already gathered 18K users and has 8K more on the wait list. (And we have 1,200 free beta invites here, so click away!) But, ‘why is Fitocracy so hot right now?’ you ask in your best Zoolander impression. Read More