Businesses and brands have already caught onto the immense power of the social stream that runs through Twitter and Facebook to track the pulse of conversations around consumers. Both tech giants and startups are competing to provide enterprise-friendly, social platforms to businesses that combine both collaboration and social media monitoring. Socialtext and CubeTree offer compelling social collaboration offerings to the enterprise. And Salesforce.com recently entered the market with a new, more social version of its Service Cloud, and also debuted its take on a social platform for the enterprise, Chatter. Now Jive Software, a Sequoia-backed company that develops an all-in-one social enterprise software is acquiring Filtrbox, a startup that provides tools for social media monitoring, to boost its offering. You may remember Filtrbox as a Class of 2007 alum of incubator TechStars. The financial terms of the deal were not disclosed.

Jive says that Filtrbox’s social media real-time monitoring technologies will be absorbed into Jive’s platform to help businesses and brands harness the power of the real-time web from within Jive’s collaborative software. Modeled to offer Facebook-like features to enterprises, Jive combines computing with social collaboration. Its suite of applications help businesses collaborate on a variety of tasks, including holding discussions, sharing documents, blogging, running polls, and social networking features and more. The company, which is profitable, recently launched integration with Microsoft SharePoint, letting Jive users easily access data and content from the CMS into Jive’s software.

Filtrbox, which raised $1.4 million in funding last February, allows users to monitor thousands of content sources, including blogs, Twitter, Facebook and FriendFeed. After inputting the terms they’d like to keep track of, Filtrbox can send them continuous updates, weeding out duplicates (you can also choose to receive periodic digests). Filtrbox prioritizes feeds and dials the “noise” up or down to sift through information from social media blogs and other sites. It uses intelligence to adjust rankings based on how the user interacts with the data, and offers the ability to analyze the trends and influencers in an enterprise’s market.

Jive says that one of the advantages of Filtrbox’s technology is that it has a scalable architecture that enables enterprises to process large volumes of social intelligence faster and at a lower cost. This isn’t the first acquisition for Jive, the company bought online calendar software developer Jotlet last year.

Jive is wise to boost its offerings as it is going to be competing with Salesforce’s Chatter and other social offerings. But the company is ready for the fight. Jive recently raised $12 million from Sequoia Capital and also expanded its operations to Silicon Valley with a new Palo Alto office.

Filtrbox, a startup for online brand monitoring and market intelligence that was part of the TechStars class of 2007, has announced that it closed a $1.4 million Series A funding round led by Flywheel Ventures and True Ventures at the end of last year. In conjunction with today’s funding announcement, the site is also launching an overhauled version of its main product,
Filtrbox G2.

The site allows users to monitor thousands of content sources, including blogs, Twitter, and FriendFeed. After inputting the terms they’d like to keep track of, Filtrbox can send them continuous updates, weeding out duplicates (you can also choose to receive periodic digests). Beyond typical metrics like relevance and how recently an article was published, Filtrbox can also gauge how relevant an article is by analyzing its source (obscure bloggers will have a lower priority than mainstream press).

The original version of the site launched in June 2008, and while the core functionality in the new version remains the same, it has a handful of notable improvements. Users with premium accounts (which cost $10/month) will now be able to monitor an unlimited number of search queries at the same time (previously there was a maximum limit of 25). Other new features include the ability to view results as graphs, export data for use in other programs, and collaboration tools that allow users to share search results, with granular privacy settings.

The site also offers a more basic free version, which has fewer features and restricts users to five simultaneous searches. Other players in this space include BuzzGain, which launched in January.

Most of these companies are unlaunched and seeking additional angel funding (exceptions are noted). Here are our notes on each – and see Don Dodge for his take:

EventVue builds social networks around conferences (see confabb, an existing competitor). The idea is to let people connect before, during and after conferences in an online space, to add to the physical interaction at the conference itself. The company plans on generating revenue by charging an affiliate fee for each new registration. They are currently looking for $150k in funding.

Intense Debate – see our previous coverage. Intense Debate is a souped-up blog commenting widget that adds a lot of features for publishers and commenters alike. Currently installed on 30 blogs. Installing the plug-in on your blog (WordPress, Blogger, and TypePad) adds threading, comment analytics, bulk comment moderation across all your blogs, user reputation, and comment aggregation. They are looking for $500k in funding.

socialthing! is an ambitious project that simplifies the management of digital content (blogs, photos, music, friends, social networks and links). Users can also synchronize information from and to various social networks from their profile page. Strong viral component. Revenue from advertising. Raising $500k.

J-Squared Media has launched their “Sticky Notes” Facebook application. It has 1.7 million users after six weeks, who have sent over 4 million sticky notes. They are working on several other related Facebook applications and are cash flow positive with $30,000/month in revenue from cost per action advertising. Not seeking funding. More here.

Search-To-Phone is a mobile search service via voice. Call and leave a voicemail asking about a product or service. The request is then routed to the appropriate business to call you back with information and/or a special offer. Built on TellMe and Gold Systems technologies for voice recognition. They’ve signed a business development deal with Excell Services to provess 10 million calls. They are looking for a small capital investment and more partners before launching.

Villij is a recommendation engine that analyzes your online life (social networks, blogs, bookmarks, etc.) to find people who may have similar interests as you. Raising $500k.

MadKast has the honor of being the first TechStars startup to launch. Our previous coverage is here. They’ve made a dead simple way to increase distribution for your blog with one line of javascript or one click for Blogger and TypePad. Once the widget is installed, readers can send a blog post via email, mobile MMS, or social bookmarking networks to friends. They are raising $300k in capital.

FiltrBox is a content monitoring and filtering service for blogs, news sites and other websites. Content is filtered by topics, keywords and context and then delivered to the user via RSS, email and/or text messages. Filters can be adjusted via sliders and will learn what you like over time. Raising $500k in capital.

KBLabs is developing Facebook applications and widgets. Wah! Cool was their first application, which launched four weeks ago. It now has 100k subscribers and is generating 1.5 million page views per week. Other applications include Post Secrets, Motivate Me and Track Bot. The founders are going back to college this Fall but will continue to consult and build Facebook applications. They are not looking for funding.

BrightKite serves location based notifications (“place streaming”) over email, instant messaging of text messages. The idea is to stream content about a place, from a place. Friends are alerted when you are nearby. You receive offers from local businesses. Etc. Targeted towards conferences, bars, parties and public places. It is also a platform for third party applications. Raising $500k in capital.

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