Mobile app marketing company Fiksu just released new data revealing the impact the holiday season had on iOS app downloads and user acquisition costs. According to the company’s App Store Competitive Index, a measurement of the average aggregate download volume of the top 200 free U.S. applications, December saw 6.04 million daily app downloads. That’s a nearly 7% increase from November’s 5.65… → Read More
Marketing technology company Fiksu tracked the impact of the iPhone 4S on iPhone app downloads and found that download volume of the top 200 free apps increased 15% from October’s previous record high of 4.91 million daily downloads. In November, the firm’s “App Store Competitive Index,” which measures this trend, peaked at 5.65 million downloads per day – the first time it has topped the 5… → Read More
Mobile app promotion is becoming a big business, as brands are looking to boost user acquisition and downloads via in-app promotions. Today, Fiksu, formerly known as Fluent Mobile, is launching a user acquisition platform that aims to help brands attract large volumes of loyal users and slash user acquisition costs.
Fiksu’s platform sits on top of the entire mobile ecosystem, including ad… → Read More