Apple has now taken another step to push app publishers to use its preferred ad tracking option, the Identifier for Advertisers (IDFA), with the debut of the iOS 7 beta. Confirming what many have suspected, Apple is eliminating an alternative option involving tracking by MAC addresses. This method had sprung up following a change to Apple’s Developer Documentation in 2011, announcing its… → Read More
Fiksu, a Boston-based app marketing startup, is today rolling out support for Facebook mobile app install ad optimization. The company previously supported optimizations for display ads, video ads, incentivized installs and more, but the move to add Facebook is a testament to the social network’s growing influence as a way to drive app installs for publishers. → Read More
Fiksu, a Boston-based company that helps mobile developers efficiently find new users, just picked up $10 million in a new round led by Qualcomm Ventures. Previous investors including Charles River Ventures also participated.
“Qualcomm is wonderfully strategic for us in the mobile space,” said Craig Palli, who is the company’s vice president of business development. “They’re so well tied to a… → Read More
The cost to acquire users for mobile apps declined last month as ad networks and other channels scrambled to find a replacement for UDIDs, according to Fiksu.
Unique device ID numbers were a way that Apple used to tag users by their devices. This was a foolproof way to make sure networks were targeting the same users as they moved from app to app, but it raised privacy concerns because UDIDs… → Read More
Mobile app downloads continued to decline in April and the cost to acquire loyal users picked up, reports mobile marketing firm Fiksu in its latest report out today. This downward trend was expected, as no major events sparked app discovery during the month, explains Fiksu CEO Micah Adler. However, mobile app marketers were particularly aggressive in the social networking and games categories… → Read More
Downloads for the top 200 free apps in the U.S. iTunes app store took a 30 percent dive in March, according to Fiksu, a Charles River Ventures-backed company that helps mobile developers find users cheaply.
The culprit? Two things. One is that we’re just coming out of the very lucrative holiday season, when downloads spike and people get new phones that they’re eager to experiment with through… → Read More
The mobile app industry is in a state of confusion in the wake of Apple’s recent measures to wean developers from the UDID (Unique Device Identifier), a function broadly used for determining the effectiveness of mobile advertising.
In the short term, it seems that notions of an imminent Apple ban on use of UDIDs are premature. However, most in the market have concluded that they need to move… → Read More
Mobile app marketing firm Fiksu has new data today on the effect the post-holiday rush on mobile devices had on the number of apps downloaded throughout the month of January. In short, downloads skyrocketed last month, even beating December’s numbers. iOS downloads reached an all-time high last month, the firm says, up 12% from its previous high in December, when the devices were originally… → Read More
Mobile app marketing company Fiksu just released new data revealing the impact the holiday season had on iOS app downloads and user acquisition costs. According to the company’s App Store Competitive Index, a measurement of the average aggregate download volume of the top 200 free U.S. applications, December saw 6.04 million daily app downloads. That’s a nearly 7% increase from November’s 5.65… → Read More
Marketing technology company Fiksu tracked the impact of the iPhone 4S on iPhone app downloads and found that download volume of the top 200 free apps increased 15% from October’s previous record high of 4.91 million daily downloads. In November, the firm’s “App Store Competitive Index,” which measures this trend, peaked at 5.65 million downloads per day – the first time it has topped the 5… → Read More
Mobile app promotion is becoming a big business, as brands are looking to boost user acquisition and downloads via in-app promotions. Today, Fiksu, formerly known as Fluent Mobile, is launching a user acquisition platform that aims to help brands attract large volumes of loyal users and slash user acquisition costs.
Fiksu’s platform sits on top of the entire mobile ecosystem, including ad… → Read More
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