Online advertising company Federated Media just announced that current CEO Deanna Brown is stepping down, while founder and former CEO John Battelle will be taking on the role again.
The company says that Battelle and Brown will be working together during March “to ensure a seamless transition.” Brown joined Federated in 2009 as president and chief operating officer, and replaced Battelle as… → Read More
Automattic has teamed up with Federated Media to – finally – allow WordPress.com bloggers to make money from online advertising. The project is called WordAds and if you’re on WordPress.com you can express your interest for the program here.
From the WordPress.com blog, including a fair bit of snark directed at Google: → Read More
There are very few people that give better interview than Federated Media’s John Battelle. I am seriously impressed with how he manages to moderate high level speaker after high level speaker without breaking a sweat. Especially since I usually run out of smart things to say 5 seconds into a conversation. → Read More
Digital media and advertising company Federated Media Publishing has acquired BigTent, a platform that enables local school, community and other shared-interest groups to connect online. Terms of the acquisition were not disclosed. → Read More
Ad network Federated Media is announcing an acquisition today, buying a semantic profiling technology platform from semantic search startup TextDigger today. Terms of the deal were not disclosed.
TextDigger, which was incubated at CNET in 2005, spun out a platform for semantic search and related services. TextDigger’s technology allows owners of large content
collections to add semantics… → Read More
Federated Media (our advertising partner) has been experimenting with “conversational marketing” almost since their launch in 2005. Today they are launching a new marketing toolbox for advertisers which gives them tools to track all the ways users interact with these ads.
The goal, says Federated Media, isn’t just to track ad impressions and clicks, but also to look at a new set of metrics like… → Read More
Blog-focused advertising networks are all the rage right now, with both Federated Media and Glam pulling down big valuation financing rounds in the last few months based on very early growth metrics. Other startups, like Six Apart, have launched their own blog advertising networks as well. As we predicted, Technorati now joins them with the launch of Technorati Media later this morning (the site… → Read More
Federated Media (FM) has rumored to have raised $50 million from Oak Hill Capital Partners on a $200 million valuation, according to VentureBeat. Total funding for Federated Media to-date would be $57.4 million. So what would Federated Media do with $50 million: Invest in sites. From a March interview: Battelle: Well, I can’t say specifically what we might do with any money that we might raise… → Read More
Two thing jumped out at me when I read a CNET interview with John Battelle of Federated Media this morning – his direct criticism of competitor Glam Media as a “flavor of the month,” and his suggestion that he may take equity stakes in his publishers. Full disclosure – Federated Media is our ad selling partner. Sometimes we love them. Sometimes, not so much. Glam Media: A… → Read More
[photopress:IMG_0155.jpg,full,center] A party report was long overdue. There’s so many of them here at SXSW that, honestly, it gets a little old after a while. I brought my camera to the ones I went to and wanted to share them with y’all. The two “best” parties last night were the ones hosted by Federated Media and Facebook. I wish I could explain why these parties even… → Read More
CNET is reporting that tech-focused advertising network Federated Media (which sells advertising on our behalf) is looking for a new round of financing. CNET is basing this partially on our previous report that they hired investment bank Savvian to represent them after they turned down a $100 million acquisition offer, plus a new source that says the company is looking at term sheets now. From… → Read More
Through a variety of sources we’ve confirmed that Technorati is making plans for a major shift in its going forward strategy, and is also considering a number of corporate development transactions. First, they’ve been pitching venture capitalists on another round of financing. That’s not surprising – their last round, $10.5 million, was in June 2006. The company has raised… → Read More
Yesterday, news started circulating that Federated Media Publishing hired Savvian, a boutique San Francisco investment bank, to shop around the blog ad network to potential buyers. This action was taken after FM Publishing was approached by several investors. One investor, we have learned, put a $100 million buyout offer on the table for the entire company, which FM Publishing declined. FM’s… → Read More
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