High profile advertising network Federated Media’s Chief Revenue Officer Chas Edwards has resigned, we’ve confirmed, and will shortly be taking a job at Digg with the same title. Thomas Shin, who Digg stole from Yahoo earlier this year, will report to Edwards.
Federated Media Publishing is looking for a new leader. In a blog post today, founder John Battelle says after four years he is conducting an executive search to find somebody to “take it to the next level.” The blog advertising network is trying to branch out into something called “conversational marketing,” which it is also trying at the same time to invent. After shopping the company around… → Read More
It’s nice to see blogs growing up, even if they are about babies. People.com has bought Celebrity Baby Blog, a fast-growing blog started four years ago by Danielle Friedland. She confirmed the deal earlier this week, after MediaWeek broke the story. The site has an editorial staff of 17 editors, contributors, writers, and reviewers (presumably, not all full time). The blog is an obvious fit… → Read More
After turning down a $100 million buyout offer, Federated Media Publishing has opted instead to raise $50 million in a C round led by Oak Investment Partners. As was reported two weeks ago, the rumored valuation is $200 million. While the company is not confirming that number, publisher Chas Edwards quips, “We have to be worth at least $101 million.” Federated Media acts as the… → Read More
There’s a ton of interesting data included in a new MergerMarket interview with Federated Media Publishing COO Jason Weisberger. The report itself is proprietary research, although a copy was forwarded to us. The company, which sells advertising for a number of blogs and other websites (including TechCrunch), had revenues of $4.5 million in 2006, its first year in operation. Projections for… → Read More
FM Publishing announced a $2.2 million Series A round of financing, led by JP Morgan Partners. Previous investors also participated – Omidyar Network, The New York Times, Mitchell Kapor, Andrew Anker, Mike Homer, and Tim O’Reilly. I am a member of FM Publishing’s ad network, and have been extremely pleased with their ability to generate revenue as well as their technical assistance… → Read More