Facebook News Feed

  • To Fight Clickbait, Facebook’s Feed Prioritizes What Surveys Say

    To Fight Clickbait, Facebook’s Feed Prioritizes What Surveys Say

    Until now, Facebook ranked stories in News Feed with an emphasis on what you click, Like, comment on and share. But thanks to insights from new qualitative surveys where users gave each feed story one to five stars, Facebook is now leaning heavily on a second signal — what you want to see. That could reduce the visibility of stories with sensational headlines, or that overtly beckon you… Read More

  • Facebook Empowers Us To Tell News Feed What We Want To See First

    Facebook Empowers Us To Tell News Feed What We Want To See First

    “We know the algorithm isn’t perfect” News Feed Product Manager Greg Marra tells me. So to make sure Facebook stays entertaining and addictive, it’s giving users more direct control over what they see by revamping News Feed Preferences. Facebook is rolling out to the U.S. a way to choose friends and Pages they want to “See First” atop the feed, after I… Read More

  • Facebook’s Feed Now Punishes Pages That Ask For Likes Or Share Reruns

    Facebook’s Feed Now Punishes Pages That Ask For Likes Or Share Reruns

    You’re not clever enough to fool Facebook. Asking users to “Like this post!”, sharing the same link or photo over and over, or bait-and-switching people with links to ad-filled sites will now get your Page’s reach in News Feed destroyed, the company said today. Share unique, interesting content and you’ll be fine. Last week I wrote a deep guide to why… Read More

  • Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention

    Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention

    Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simply isn’t room for everything, and the competition for feed space is intensifying. The total number of Pages Liked by the typical Facebook user grew more than 50% last year — a new stat that came from a 45-minute interview with Facebook’s… Read More

  • Facebook Feed Change Punishes Pages For Posting Crappy Memes

    Facebook Feed Change Punishes Pages For Posting Crappy Memes

    Facebook is cracking down on Pages that try to trick their way into your News Feed. Today it announced a feed algorithm change for Pages that gives more visibility to timely, relevant, sharable content from trusted sources. Meanwhile, it punishes Pages that ask people Like their posts, and post “low-quality” memes. The update could drive more traffic to reputable Pages while… Read More