Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.
“The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social mar
Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simply isn't room for everything, and the competition for feed sp
TechCrunch has discovered a big, unannounced marketing tool from Facebook called Business Manager that lets teams at enterprises and agencies manage multiple ad campaigns and Pages in one interface. T
If Facebook is going to get its share price above water, it needs the support the ad agencies. So today <a target="_blank" href="http://facebook-studio.com/news/item/announcing-the-creative-council-an
Businesses struggle to come up with what to post to their Facebook Page each day, and making those posts actually get seen is a difficult as the dark arts. That's why <a href="http://getpostrocket.com
What once you had to use or pay for outside software to do, Facebook now offers for free. Facebook today rolled out <a href="https://www.facebook.com/help/?faq=289207354498410#What-are-the-different-