Facebook has a grand scheme to make advertising on its properties less risky and less guess-work than buying ads anywhere else on the Internet. Facebook wants ads to be content, and now its Reach Generator allows advertisers to pay a fixed fee to guarantee that their content is seen by 75 percent of their fans. Of all the announcements made at the Facebook Marketing Conference on… → Read More
At a private meeting last night in New York City, Facebook revealed to trusted partners a plan to restructure the 3-year-old Preferred Developer Consultant program around 4 areas: Page management, Ads API, Insights, and custom app development. My sources tell me Facebook will be granting approval badges in the 4 verticals, the latter two of which have never had their own distinctions.
A tug of war between innovation and monetization as Facebook grows could dilute The Hacker Way, says a paywalled piece from CNN Fortune. But a plan hatched since it filed its S-1 to IPO. Rather than sacrifice the user experience for revenue or vice versa, Facebook is merging the two. Content is being transformed into ads, and those ads are being blended into blank spaces and feeds where they’re… → Read More
Facebook has just confirmed my scoop from last week, announcing its business performance metrics tool Page Insights will start reporting data with a latency of 5-10 minutes, not two or more days. It will open new tactics for marketers such as amplifying a well-performing post’s reach with ads, or deleting one receiving negative feedback before it can trigger Unlikes or a PR crisis.
You’re not unpopular, it’s just the nature of the news feed. Amongst all the business-related news at FMC, Facebook revealed that the average news feed story from a user profile reaches just 12% of their friends. Your actively shared links, photos, and status updates probably reach much higher than 12% of your friends, while more inane auto-generated posts about new friendships, wall posts, and… → Read More
Facebook has just unveiled that premium ads built off of Page news feed posts will now be eligible to appear on the mobile news feed and the logout page, in addition to the web news feed and web sidebar. Logout ads have enormous potential because 37 million people logout of Facebook each day 105 million per month, but there’s no other engaging content on the logout page to distract them from the… → Read More
Amongst the beautiful covers and pinned posts, there’s one disadvantage of the new Facebook Timeline for Pages redesign. Pages can no longer display one of their tab applications as their default landing page that non-fans first see when they visit. This powerful marketing feature let Pages set up welcome app that teased special content like contests or coupons, but required users to Like the Page… → Read More
Facebook is holding a big event for advertisers today in New York, which it’s calling the fMC (Facebook Marketing Conference). Executives Sheryl Sandberg, Chris Cox, David Fischer, and Mike Hoefflinger are all scheduled to take the stage during the keynote address starting at 1pm Eastern — I’ll be liveblogging it here, while Josh Constine covers the big announcements in separate posts.
Facebook Pages around the world can now upgrade to Timeline, allowing businesses to express themselves more visually through a redesign consistent with what was pushed to user profiles this fall. Major new features include the option to pin posts to the top of the feed for one week, and receive and respond to private messages from users. Pages can also upload a big cover image and feature posts… → Read More