facebook marketing conference

  • Key Takeaways From The Facebook Marketing Conference

    Key Takeaways From The Facebook Marketing Conference

    Facebook has a grand scheme to make advertising on its properties less risky and less guess-work than buying ads anywhere else on the Internet. Facebook wants ads to be content, and now its Reach Generator allows advertisers to pay a fixed fee to guarantee that their content is seen by 75 percent of their fans. Of all the announcements made at the Facebook Marketing Conference on… Read More

  • Facebook Plans Major Overhaul To Preferred Developer Consultant Program

    Facebook Plans Major Overhaul To Preferred Developer Consultant Program

    At a private meeting last night in New York City, Facebook revealed to trusted partners a plan to restructure the 3-year-old Preferred Developer Consultant program around 4 areas: Page management, Ads API, Insights, and custom app development. My sources tell me Facebook will be granting approval badges in the 4 verticals, the latter two of which have never had their own distinctions. This… Read More

  • How The Cult Of Zuck Will Survive Sheryl’s IPO

    How The Cult Of Zuck Will Survive Sheryl’s IPO

    A tug of war between innovation and monetization as Facebook grows could dilute The Hacker Way, says a paywalled piece from CNN Fortune. But a plan hatched since it filed its S-1 to IPO. Rather than sacrifice the user experience for revenue or vice versa, Facebook is merging the two. Content is being transformed into ads, and those ads are being blended into blank spaces and feeds where… Read More

  • Business Data Reporting In 5-10 Minutes, Not Days. Facebook Rolls Out Real-Time Insights

    Business Data Reporting In 5-10 Minutes, Not Days. Facebook Rolls Out Real-Time Insights

    Facebook has just confirmed my scoop from last week, announcing its business performance metrics tool Page Insights will start reporting data with a latency of 5-10 minutes, not two or more days. It will open new tactics for marketers such as amplifying a well-performing post’s reach with ads, or deleting one receiving negative feedback before it can trigger Unlikes or a PR crisis. Read More

  • Your Average Facebook Post Only Reaches 12% Of Your Friends

    Your Average Facebook Post Only Reaches 12% Of Your Friends

    You’re not unpopular, it’s just the nature of the news feed. Amongst all the business-related news at FMC, Facebook revealed that the average news feed story from a user profile reaches just 12% of their friends. Your actively shared links, photos, and status updates probably reach much higher than 12% of your friends, while more inane auto-generated posts about new friendships… Read More

  • Facebook Reveals Mobile News Feed Ads and Massive Logout Page Ads

    Facebook Reveals Mobile News Feed Ads and Massive Logout Page Ads

    Facebook has just unveiled that premium ads built off of Page news feed posts will now be eligible to appear on the mobile news feed and the logout page, in addition to the web news feed and web sidebar. Logout ads have enormous potential because 37 million people logout of Facebook each day 105 million per month, but there’s no other engaging content on the logout page to distract them… Read More

  • Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs

    Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs

    Amongst the beautiful covers and pinned posts, there’s one disadvantage of the new Facebook Timeline for Pages redesign. Pages can no longer display one of their tab applications as their default landing page that non-fans first see when they visit. This powerful marketing feature let Pages set up welcome app that teased special content like contests or coupons, but required users to… Read More

  • Liveblogging Facebook’s Marketing Keynote

    Liveblogging Facebook’s Marketing Keynote

    Facebook is holding a big event for advertisers today in New York, which it’s calling the fMC (Facebook Marketing Conference). Executives Sheryl Sandberg, Chris Cox, David Fischer, and Mike Hoefflinger are all scheduled to take the stage during the keynote address starting at 1pm Eastern — I’ll be liveblogging it here, while Josh Constine covers the big announcements in… Read More

  • How To Use Facebook Timeline For Brand Pages: New Feature Details

    How To Use Facebook Timeline For Brand Pages: New Feature Details

    What does the launch of Facebook Timeline for Pages mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lot of initial work. A host of new features became available this morning when Facebook gave all Pages around the globe the option to upgrade to the Timeline redesign. Here’s how they work, and how to use them to benefit your business. Read More