Are we really doing this again? After the pivot to video. After Instant Articles. After news was deleted from the News Feed. Once more, Facebook dangles extra traffic, and journalism outlets leap thro
Facebook wants content creators to earn money, but not at the expense of the family friendly social network it’s built, or the integrity of its advertising clients. So today Facebook established
Stories taught us the joy of dictating the pace of content consumption. We fast-forward in 10-second increments, with a quick trigger finger let loose the moment we get bored. That's why soon, endless
One-third of all link clicks on Facebook already go to its self-hosted Instant Articles. Facebook claims they drive more referral traffic click-for-click because people don't abandon them mid-click as
Facebook’s Instant Articles were always a bad deal for news outlets. While quick to load so they drove more readers, the hosted-on-Facebook mobile web format sterilized the design of publishers
AMP, which is essentially Google's answer to Facebook's fast-loading Instant Pages, first launched on Google's mobile search results pages but it's now being integrated into a wider number of products
Marfeel, a startup that helps publishers adapt to mobile, now supports publishing Instant Articles on Facebook. That might not sound like a big breakthrough — basically, it just means Marfeel can re
Facebook is taking another bite of the outside Internet by turning its Instant Articles format into an open platform any publisher can use starting April 12th. Yet the question remains whether Instant