In the fall of 2011, we caught up with social commerce startup, Yardsellr, which the founders claimed at the time had grown into a community of over 5 million people. The Facebook-based social commerce platform was listing 6K new items for sale each day (at the time) and had over 120K items for sale in total. This, by the way, came after the company raised $5 million from Accel in 2010. → Read More
To date, Facebook has focused the majority of its revenue efforts on ads, and, to a lesser extent, payment services around apps that run on its social platform. But Facebook commerce, where users buy physical or other good not connected to apps, is one area where Facebook has not done much– yet. In the meantime the social network becoming a revenue driver for third parties, including Berlin-based… → Read More
Beware, the sky is falling! Or at least that’s what we’re hearing from some experts on F-commerce following announcements from a few big name retailers in recent weeks that they are shuttering their stores on Facebook.
Going as far as to suggest that the “F” in “F-commerce” now stands for “failure,” these critics are boldly asserting that F-commerce’s days are numbered and that the entire… → Read More