Editor’s note: John Geraci is head of marketing for innovation agency faberNovel, where he and his colleagues help organizations think and act like startups.
Two years ago, faberNovel published a study called “Amazon.com: The Hidden Empire.” Detailing the strategies by which the company had gone from a scrappy startup to a world-dominating e-commerce site in the course of 17 years, the study… → Read More
The rise of native apps as the primary medium for mobile content is a trend that shows no signs of slowing down at the moment — if anything, it’s growing, with smartphone-wielding consumers in the U.S. recently tipping to using more native apps than mobile web sites for their information/games/video fixes. But that also belies a secondary trend: support and functionality for HTML5, the markup… → Read More
Facebook had another tough day today in the public markets, with shares now trading at around $28 after debuting less than two weeks ago at $42.05. Good timing, then, for a new slideshow report out today from the boutique French consulting firm faberNovel, which encourages us to look at the bigger picture, and why, in its words, Facebook is “the perfect startup.”
The mammoth slideshow is an… → Read More
When you think about ecommerce, you think about Amazon. But how did a company that started with online books come to dominate an estimated one third of ecommerce in the U.S.? In the 72 slides above, global consulting boutique faberNovel breaks down Amazon’s business and strategy. The keys to Amazon’s success are 1) the Internet imposes no limits on how much Amazon can sell; 2) its control of… → Read More
What makes Apple tick? How is it that it came back from the dead to surpass both Google and Microsoft in market cap? French consulting firm faberNovel takes a stab at explaining Apple’s success and its strategy against its two main rivals in the SlideShare above. (In the past, faberNovel has created similar slideshows about Google).
The 48-slide presentation, titles “Apple: 8 Easy Steps To Beat… → Read More
Want to know everything that could possibly go wrong with Google? Well, you can read the risk section of its latest SEC filing, but that’s a snore. Or you can flip through the slides after the jump, which were put together by French consulting firm FaberNovel. They were the ones who gave us the hugely popular slideshow, “Everything you always wanted to know about Google . . . but were afraid to… → Read More
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