Deja Vu: Eyeblaster Files For $115 Million IPO, Again

Jason Kincaid — Wed, 10 Mar 2010 23:20:37 +0000

Eyeblaster, an online advertising firm, has filed for a $115 million IPO according to a recent SEC filing. This is actually Eyeblaster’s second bid for a $115 million IPO — they filed for one at the same price early in 2008, before the IPO market dried up.

The company makes a variety of products, including MediaMind, which is an ad serving and campaign management tool. Last year the company earned $65.1 million in revenue, up from $44.7 million in 2007. The New York-based company was founded in 1999 and has 36 offices around the world.

Eyeblaster Files For $115 Million IPO

Duncan Riley — Tue, 11 Mar 2008 23:09:45 +0000

Online advertising firm Eyeblaster has registered for a $115 million initial public offering on the NASDAQ. Lehman Brothers and Deutsche Bank Securities are serving as joint bookrunners with UBS Securities and Pacific Crest Securities as co-managers.

New York based Eyeblaster offers online campaign management solutions and services to advertising agencies and advertisers. Eyeblaster manages campaigns across digital media channels in multiple formats including rich media, in-stream video, display and search.

Eyeblaster’s major competitors include Google through DoubleClick, and Microsoft with Atlas.

The company was founded in 1999 and has 221 employees in 23 countries with R&D facilities in Israel. The company booked a $7.4 million profit in 2007 on revenue of $44.7 million from 979 customers.

(via CNN)

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Deja Vu: Eyeblaster Files For $115 Million IPO, Again

Eyeblaster Files For $115 Million IPO