In an overlay message that appears now on the main site, co-founders Rob Johnson and Josh Fraser write:

Dear customers, friends, and fans -

We have made the difficult decision to shut down EventVue.

After our recent relaunch of EventVue to be the best way to experience events in real time, we did not see enough traction to continue.

We have enjoyed the past 3 years of working with all of you and are deeply appreciative of everyone who used our product, sent us feedback, and cheered us on.

The events industry is experiencing a social transformation and we are proud of the work that we did to contribute. We will now cheer on those who are leading the charge.

If you are interested in learning from our entrepreneurial mistakes, you may wish to read the post-mortem on our blog.

Regards,
Rob Johnson and Josh Fraser

Fraser let us know about the shutdown himself via email and wrote, “hopefully other entrepreneurs can learn from our mistakes.” The Boulder, CO-based EventVue was a TechStars company in 2007, and shortly after that got its first round of angel funding.

In his lengthy and heartfelt farewell post, Johnson lays out a number of mistakes the company made over the years that led to the shutdown today. The key ones he highlights are:

Our Deadly Strategic Mistakes:

- tried to build a sales effort too early, with too weak of a product after initial financing

- waited too long to address the “nice to have” problem

- went after enterprise sales model with a non-recurring, small price

- didn’t make eventvue self-serve to let anyone come and get it

Our Deadly Cultural Mistakes:

- didn’t focus on learning & failing fast until it was too late

- didn’t care/focus enough about discovering how to market eventvue

- made compromises in early hiring decisions – choose expediency over talent/competency

He ends the post on an upbeat note, “EventVue has been a fun journey.  Thanks again to everyone who has supported us over the last few years.  You should follow us (Rob, Josh) to see what’s next.“

Today TechStars held its third Demo Day, offering a dozen of its startups the chance to display their wares in front of a throng of investors and the media. TechStars is a seed stage investment fund similar to Y Combinator and DreamIt Ventures that gives startups a modest amount of cash (around $5,000 for each founder) and a three month mentorship in exchange for a 5% equity stake in the company. Every year TechStars chooses ten companies from hundreds of applicants to take part in the program. Some of these companies have presented before at last month’s Demo Day in Colorado or in last year’s presentation.

Included in the days festivities were announcements that two TechStars companies have been acquired: madKast (by ShareThis) and IntenseDebate (by Automattic, the maker of WordPress). After AOL’s purchase of SocialThing! in August, that brings the acquisition total from TechStars’ first class to three (of ten graduates). Not too shabby.

Devver

Devver offers a suite of development tools in the cloud that allows developers to run time intensive processes on remote server farms, which it says can improve productivity by 75%. The company is currently focused on the Ruby programming language and automated testing tools (which is says have a multi-billion dollar market), and plans to expand to more lanugages and applications.

Foodzie

Foodzie is an online marketplace that allows artisan food producers to sell their goods in customized mini-stores as part of the Foodzie network. By connecting these stores together, these artisan producers get more exposure than they would otherwise. The site also makes it easy for vendors to quickly change prices or adjust product selections. Foodzie allows producers to keep 75-80% of their revenue, as compared to around 40 or 50% for producers selling through traditional food stores.

Travelfli

Travelfli is an online management system for Frequent Flyer Miles and other rewards programs. After inputting their credentials, users are able to view the number of miles they’ve earned and when they expire at a glance (you can also enter information by emailing in confirmations sent by the airlines, much as you would with TripIt). The site also can monitor airline ticketing systems for openings of “Rewards seats”, and can also suggest when it might not be a good idea to apply Frequent Flyer Miles towards a particular flight.

Ignighter

Ignighter is a group dating site that looks to offer an alternative to one-on-one dating sites like Match.com and eHarmony. The site asks groups of friend to collaborate on a group profile, which displays interests, personality types, and photos of group members. Users can then browse through other groups in their area, using messages or a Wall feature to set up a date (they can also set up a mass invite, notifying multiple groups where they plan to hang out that night). Also see Mixtt, which launched at TechCrunch50.

Gyminee

Gyminee is a fitness tracking application merged with a social network. Users can share their current exercise progress with friends with visually appealing graphs, and can hold friendly competitions (for example, a group of friends could challenge themselves to see who could run the most miles in a month). The site also gives users access to training programs, complete with videos demonstrating how to perform each exercise. As part of the site’s premium features, users will be able to access meal plans (complete with nutrition information on over 50,000 foods) and custom tracking options. Also see Fitbit, a fitness oriented site that launched at TechCrunch50.

Intense Debate

IntenseDebate is an enhanced blog commenting system. Today the company announced that it has been acquired by Automattic.

Artist Exploder

Artist Exploder offers a Facebook application that aims to help musicians transition from MySpace, where they may have established a sizable fan base, to Facebook, which has less of a musician presence. The application allows users to download free songs in return for exposing their friends to musicians, which helps artists expand virally. The application also allows musicians to selectively message specific users (for example, I could send a message to everyone in LA that I have a concert at The Roxy tonight).

Brightkite

Brightkite is a location-based social network that claims to be seeing faster growth than competitors like Loopt. The site allows users to update their position through a number of devices including mobile phones, and can generate a stream of all activities that occur in a given place. Users can choose to either use the service to only find nearby friends, or they can set their data to public so they can meet new friends in the vicinity.

Occipital

Occipital is creating image software that combines elements of image recognition and tagging to create what it hopes will become the next step in image processing software. The software can try to infer location tags on photos haven’t been properly tagged by using data from other images as well as landmark recognition. Occipital is also using the image recognition to use objects as “links” through different photos – for example, I could click on the cover of a book in a photograph to see a listing of other images containing that book. Finally, the software can be used to generate 3D worlds from static photographs, much like those seen on Microsoft’s Photosynth.

App-X

App-X is an enterprise software suite built on the Salesforce Platform at Force.com that aims to help fund managers keep better track of money, deals, and other aspects of their trade. The site is aiming to spread through word of mouth in the investor community, with a stated goal of around 100 customers in the space (which it says would actually make it a very substantial player).

EventVue

EventVue creates social networks based on conferences and events. Because networking is such a valuable component of these conferences, many people would like to see who else will be attending. Users can tag themselves with their companies, job titles, and other criteria, which can help facilitate personal interaction once the conference arrives.

madKast

Widget-maker madKast announced that it will soon be acquired by ShareThis.

Eventvue brings social networking to the context of conferences, helping conference goers re-connect or follow up with business they couldn’t follow up with in the limited span of a conference. Networking at a conference is a fairly inefficient process, left up to chance encounters and stacks of business cards. Anything that can help optimize the limited conference time that thousand dollar ticket bought you is an easy sell.

Confabb is the most direct competitor in the space, but has focused on being a comprehensive directory of the who, what, and where of industry conferences rather than on the palm greasing that goes on at the events. More social competitors include Meetup.com and Eventwax. Eventvue is set for a public launch later this year.

Most of these companies are unlaunched and seeking additional angel funding (exceptions are noted). Here are our notes on each – and see Don Dodge for his take:

EventVue builds social networks around conferences (see confabb, an existing competitor). The idea is to let people connect before, during and after conferences in an online space, to add to the physical interaction at the conference itself. The company plans on generating revenue by charging an affiliate fee for each new registration. They are currently looking for $150k in funding.

Intense Debate – see our previous coverage. Intense Debate is a souped-up blog commenting widget that adds a lot of features for publishers and commenters alike. Currently installed on 30 blogs. Installing the plug-in on your blog (WordPress, Blogger, and TypePad) adds threading, comment analytics, bulk comment moderation across all your blogs, user reputation, and comment aggregation. They are looking for $500k in funding.

socialthing! is an ambitious project that simplifies the management of digital content (blogs, photos, music, friends, social networks and links). Users can also synchronize information from and to various social networks from their profile page. Strong viral component. Revenue from advertising. Raising $500k.

J-Squared Media has launched their “Sticky Notes” Facebook application. It has 1.7 million users after six weeks, who have sent over 4 million sticky notes. They are working on several other related Facebook applications and are cash flow positive with $30,000/month in revenue from cost per action advertising. Not seeking funding. More here.

Search-To-Phone is a mobile search service via voice. Call and leave a voicemail asking about a product or service. The request is then routed to the appropriate business to call you back with information and/or a special offer. Built on TellMe and Gold Systems technologies for voice recognition. They’ve signed a business development deal with Excell Services to provess 10 million calls. They are looking for a small capital investment and more partners before launching.

Villij is a recommendation engine that analyzes your online life (social networks, blogs, bookmarks, etc.) to find people who may have similar interests as you. Raising $500k.

MadKast has the honor of being the first TechStars startup to launch. Our previous coverage is here. They’ve made a dead simple way to increase distribution for your blog with one line of javascript or one click for Blogger and TypePad. Once the widget is installed, readers can send a blog post via email, mobile MMS, or social bookmarking networks to friends. They are raising $300k in capital.

FiltrBox is a content monitoring and filtering service for blogs, news sites and other websites. Content is filtered by topics, keywords and context and then delivered to the user via RSS, email and/or text messages. Filters can be adjusted via sliders and will learn what you like over time. Raising $500k in capital.

KBLabs is developing Facebook applications and widgets. Wah! Cool was their first application, which launched four weeks ago. It now has 100k subscribers and is generating 1.5 million page views per week. Other applications include Post Secrets, Motivate Me and Track Bot. The founders are going back to college this Fall but will continue to consult and build Facebook applications. They are not looking for funding.

BrightKite serves location based notifications (“place streaming”) over email, instant messaging of text messages. The idea is to stream content about a place, from a place. Friends are alerted when you are nearby. You receive offers from local businesses. Etc. Targeted towards conferences, bars, parties and public places. It is also a platform for third party applications. Raising $500k in capital.

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