Last week, TechCrunch broke the news that Everyday Health was buying EQAL, a social media marketing company, for a price of up to $25 million, to fuel Everyday Health’s push into more ad-funded video content on its own network of sites and beyond. Now that deal is confirmed. → Read More
So it looks like another social media marketing company may be close to getting acquired. We’ve been hearing for a month now that Eqal — which builds “influencer networks” around celebrities and brands — is buying Everyday Health, a network of 25 health-related sites. → Read More
Remember lonelygirl15? But of course you do (and if not, Wikipedia and YouTube search are your friends).
Either way, it looks like some of the creators behind the interactive Web-based video series, which attracted worldwide attention, are raising $3.5 million in funding for their production and software company EQAL – at least according to this SEC filing. → Read More
Miles Beckett and Greg Goodfried of EQAL, the producers of Web video hits Loneygirl15 and Kate Modern, have just released a trailer for Harper’s Globe, their latest online show in partnership with CBS. The Website will feature its own original side story to accompany Harper’s Island, a new show that will debut on CBS proper in April. Apparently, everyone dies by the end of the season—one… → Read More
Earlier this month LonelyGirl15, one of the most successful examples of viral web marketing to date, aired its last episode. The series originally began as a joint project created by Miles Beckett, Greg Goodfried, and Ramesh Flinders, who produced a series of YouTube videos portraying the life of a fictional 16 year old girl named LonelyGirl15. The videos presented LonelyGirl15′s life as if it… → Read More
In June 2006, former medical student Miles Beckett and disgruntled lawyer Greg Goodfried teamed up with filmmaker Ramesh Flinders to launch Lonelygirl15, a fictional video journal series on YouTube that captured audiences and led them to believe that the female protagonist was actually broadcasting her real life. After the truth came out about the authenticity of the recordings… → Read More
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