enterprise sales

  • The Forgotten Secrets Of The Enterprise Giants: Virality, Word Of Mouth, And Other Radical Experiments

    The Forgotten Secrets Of The Enterprise Giants: Virality, Word Of Mouth, And Other Radical Experiments

    Editor's note:David Barrett is founder and CEO of Expensify. I would strongly encourage everybody who competes with Expensify to study Roman Stanek's latest article, "Forget Virality, Selling Enterprise Software Is Still Old School." To everyone else, I'd offer an opposing view: Enterprise sales is undergoing the most radical shakeup since the turn of the century, and today's experiments will… Read More

  • Want The Best Enterprise Software? “Date” It

    Want The Best Enterprise Software? “Date” It

    Editor's note: Mikkel Svane is CEO and co-founder of Zendesk. It’s hard to imagine the time when you couldn’t date anyone you liked. Cultural barriers got in the way. Your access to information was limited, and your ways of communicating were few. You were restricted from true choice. Then the culture changed, and technology helped it. Today’s dating world is transformed by both changes… Read More