Hot topics

    • Enhanced Campaigns
    Frederic Lardinois
    April 22nd, 2013

    Google AdWords Enhanced Campaigns Now Let Advertisers Highlight Their Google+ Follower Count, Get Improved In-App Targeting

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    Google+ is finding its way into every Google product, and AdWords is no exception. Starting today, AdWords advertisers can easily highlight their Google+ follower counts in their enhanced campaigns. On average, Google says, ads with these follower counts have “a 5-10% higher click-through rate” than regular ads. The company, it seems, tested these new ads with the help of a number of… → Read More

    Richard Zwicky, Contributor
    February 9th, 2013

    Google’s AdWords Update: Are Desktops The New Fax Machines?

    Image (1) googleadwordslogo-1.png for post 86414

    Editor’s note: Richard Zwicky is CEO of BlueGlass Interactive, a digital marketing agency and software provider.

    Does Wednesday’s AdWords announcement mean Google is already acknowledging the end of the desktop? When AdWords was developed, people only worried about ads delivered from websites to people sitting at a desk in front of a computer. No one cared about phones, tablets were not on… → Read More