engagement

  • Facebook Testing A ‘Save For Later’ Feature, Chasing That Engagement Carrot

    Facebook Testing A ‘Save For Later’ Feature, Chasing That Engagement Carrot

    Facebook is looking at implementing an Instapaper- or Pocket-like “Save for Later” feature, according to AllThingsD. There’s no offline access at the moment, however, so it seems more like a way to try to drive better engagement and click-through rates for stuff shared by users on the network than anything else. Read More

  • With News Feed Unable To Handle All Of Our Content, Graph Search Will Lift Facebook Engagement

    With News Feed Unable To Handle All Of Our Content, Graph Search Will Lift Facebook Engagement

    Many of you are probably presented with the same problem when logging into Facebook. The first thing that you see is your News Feed, with tons of content from your friends and pages that you like. Unless you sort your News Feed by recent, which isn’t always accurate, you have no idea what to look at first. This is a problem for Facebook, because you will probably interact with less… Read More

  • Everything You’ll Ever Need To Know About Gamification

    Everything You’ll Ever Need To Know About Gamification

    Editor’s note: Tadhg Kelly is a game designer with 20 years experience. There are plenty of people in and around games who make their living largely through behaving like wizards. Nowhere is this more true than in the field of gamification. Is a site an opportunity to engage with a user through a journey? Is a reward a way of maintaining a complex conversation with your users? Read More

  • Napkin Labs Launches Fan Center To Help Brands Beef Up Facebook Engagement

    Napkin Labs Launches Fan Center To Help Brands Beef Up Facebook Engagement

    When we wrote about Napkin Labs last year, the Boulder-based startup had created an online lab space that functioned as a collaborative community in which fans could help their favorite brands incubate new ideas and make their voices heard. However, the startup soon found that creating a new destination community is an uphill battle. Shifting its strategy, Napkin Labs began building tools… Read More

  • Does Google+ Really Have 60% Daily Engagement? Probably Not

    Does Google+ Really Have 60% Daily Engagement? Probably Not

    With 90 million users, it would seem that things are going quite well for Google+. Those numbers don’t mean much without context, though. Google+’s Vic Gundotra seemingly providedsome of that context by posting an image that said “over 60% sign in daily” and “over 80% sign in weekly,” but it looks like Google is being rather vague about whether this means… Read More