dunnhumby

  • Tesco Buys Into Ad Tech As Big Data Division Dunnhumby Nabs Sociomantic For Over $100M

    Tesco Buys Into Ad Tech As Big Data Division Dunnhumby Nabs Sociomantic For Over $100M

    UK-based Tesco, the world’s second-largest retailer after Walmart, has made a killing in its sector by jumping early into the use of big data, collected via loyalty cards as well as through stores and online, to figure out what its customers wanted to buy. Today, Dunnhumby, the data science group that helped Tesco with that effort, which Tesco eventually acquired, is making an… Read More

  • Tesco's Dunnhumby Buys BzzAgent For $60 million

    Tesco’s wholly owned subsidiary Dunnhumby has acquired Boston based BzzAgent for around $60 million, we’ve confirmed. The companies will announce the acquisition today but is not disclosing the terms of the deal. And no, I didn’t make up any of the words in that first sentence. This is just how companies name themselves today. BzzAgent was originally founded way back in 2001… Read More