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  • Beats Is Using World Cup Fever To Promote Exclusive Early Access To Tracks

    Beats Is Using World Cup Fever To Promote Exclusive Early Access To Tracks

    Apple acquired a streaming music service with Beats, but how do you distinguish yourself in a market where one of the earliest movers still has an overwhelming percentage of mindshare? The key might be the unique advantages Beats has in terms of industry partnerships thanks to its deep recording scene roots, which could help it procure exclusives that listeners can only get in a single… Read More

  • Apple’s Beats Deal Is Happening, And It’s A Dre Acquihire

    Apple’s Beats Deal Is Happening, And It’s A Dre Acquihire

    A well-placed source has confirmed rumors that Apple’s acquisition of Beats “is happening” but was close to falling apart multiple times. The source said with “70% certainty” that Apple’s planned multi-billion-dollar acquisition of headphone maker Beats will go through. But Apple isn’t buying Beats for the technology, they’re buying the talent. Read More