DoubleClick

  • Breaking: Google Spends $3.1 Billion To Acquire DoubleClick

    About 20 minutes ago Google announced that they have agreed to acquired DoubleClick for $3.1 billion in cash (nearly double the size of their YouTube Acquisition). Microsoft was reportedly in a bidding war with Google for the company. Google gets access to DoubleClick’s advertising software and, perhaps more importantly, their customers and network. DoubleClick was founded in 1996. Read More