Chris Dixon begins this episode of Founder Stories with DoubleClick and FindTheBest Co-founder Kevin O’Conner by telling O’Connor that “DoubleClick is probably the closest thing New York has to a PayPal.” Meaning the two companies share an aptitude for hiring employees that go on to start innovative businesses. Just as Paypal spawned Yelp, YouTube, and LinkedIn, DoubleClick spawned… → Read More
Former DoubleClick CEO, Kevin Ryan led the company through a period of explosive growth in the late ’90′s. He took the ad-targeting company from a handful of employees to more than 2,000 in just 4 years before selling to Google for $3 billion. However, as Ryan discusses in this episode of Founder Stories with Chris Dixon, the dot.com bust threatened to wash it all away.
Ryan says during the… → Read More
Is Google serving up ads targeted at sites which categorize themselves as “extreme porn,” bestiality,” and “child porn”? Rest assured, it is not. But if you are a website publisher using DoubleClick’s Ad Planner to select categories to match your site to advertiser’s interests, you might think so. The screenshot at right and below shows what one publisher found when choosing self-descriptive… → Read More
Behavior-based marketing solutions provider Catalina Marketing has scored a big win. The company, which specializes in precision marketing and shopper-driven media, has tapped former Google exec Chris Henger to run its Digital Services business unit.
If you run a Website that uses DoubleClick’s DART ad server or Google Ad Manager, those products just got a major upgrade and rebranding. The DART brand is being retired and it will now be called DoubleClick For Publishers. Meanwhile, Google Ad Manager (which targets smaller Websites) will now be called DFP Small Business. With the rebranding, DoubleClick is rolling out a new dashboard to… → Read More
Google, which has dominated search advertising, is hoping to take over the display advertisement space by launching new DoubleClick Ad Exchange to create an open, real-time marketplace for large online publishers and ad networks and agencies to buy and sell display advertising space. In an announcement made on the company’s blog, Google says that display advertising, which are ad formats that… → Read More
Adgregate Markets, a TechCrunch 50 startup, has signed a distribution deal with Google’s DoubleClick. Adgregate’s ShopAds allow consumers to browse, interact, and ultimately purchase directly within an ad unit. Normal display ads take users away from a publisher’s site and brings them to a third-party store but Adgregate lets users buy products featured in ads without moving away from the… → Read More
As online advertising spending continues its meteoric rise — the Wall Street Journal is reporting a healthy gain of 20 percent in the second quarter alone — not every form of advertising is enjoying such success. In fact, as economic troubles continue, more and more advertisers are only willing to spend money on search ads and are increasingly ignoring other forms of advertising.
According to… → Read More
Google has announced that it will sell Performics, the search engine marketing arm of Doubleclick. As we reported March 12, Performics presented a major conflict of interest for Google as the service offered SEO services that were focused on improving site rankings in Google. Tom Phillips, Director, DoubleClick Integration at Google wrote on the Google Blog: It’s clear to us that we do not want… → Read More
As we reported yesterday, Google has now successfully acquired DoubleClick after receiving EU approval for the deal. While the focus has been rightly on display advertising, many have missed one part of the deal that will raise eyebrows: Google now owns SEO service Performics. DoubleClick’s Performics offers search engine services that include “natural search solutions” such as… → Read More
Online advertising firm Eyeblaster has registered for a $115 million initial public offering on the NASDAQ. Lehman Brothers and Deutsche Bank Securities are serving as joint bookrunners with UBS Securities and Pacific Crest Securities as co-managers. New York based Eyeblaster offers online campaign management solutions and services to advertising agencies and advertisers. Eyeblaster manages… → Read More
As we reported December 20, the last hurdle to Google’s acquisition of Doubleclick now rests with the European Union after obtaining approval for the merger in the United States. One company petitioning against the acquisition is Microsoft. The NY Times has a copy of a leaked Microsoft document here (.doc) that details in dot points the case against the acquisition. One choice quote: By… → Read More
As we noted earlier, the FTC has indeed cleared Google’s $3.1 billion acquisition of DoubleClick. Notably, the FTC required no conditions for clearing the transaction, which is a big win for Google. It won’t have to sell off any businesses or change any of its current business practices. Google’s chief legal officer David Drummond gives a rundown of the reasoning behind the… → Read More
The Federal Trade Commission (FTC) will rule in favor of Google’s acquisition of DoubleClick, possibly as soon as this week, according to sources quoted by Bloomberg. The FTC has been investigating the acquisition on competition grounds since it was first announced in April. A number of high profile respondents argued against the acquisition, including AT&T and Microsoft, and in July… → Read More
Google’s big move into display advertising is going to be delayed, maybe until April, if it gets approved at all. The European Commission is holding up Google’s acquisition of DoubleClick on antitrust concerns, fearing that Google’s current dominance of search advertising, combined with DoubleClick’s leading position in display advertising will create an unstoppable force. → Read More
Look out Third Screen Media and AdMob. There is a new player on deck, and things are about to get interesting. This week digital advertising agency mobile made it official and announced the launch of DoubleClick Mobile, which will extend its digital advertising business to the mobile masses. And the ad giant didn’t miss a step in making this sound like a revolutionary move forward. → Read More
Google just can’t catch a break. The Old Gray Lady reports that federal investigators are looking into the search company’s proposed acquisition of DoubleClick. The Federal Trade Commission is responding to complaints from several privacy advocacy groups that claim Google would have access to too much information if it bought DoubleClick. Intrigue! → Read More
About 20 minutes ago Google announced that they have agreed to acquired DoubleClick for $3.1 billion in cash (nearly double the size of their YouTube Acquisition). Microsoft was reportedly in a bidding war with Google for the company. Google gets access to DoubleClick’s advertising software and, perhaps more importantly, their customers and network. DoubleClick was founded in 1996. → Read More