Doubelclick

  • The EU Approves Google's DoubleClick Deal. Yahoo Needs To Pick a Partner Fast.

    The last barrier to Google’s year-long quest to buy DoubleClick has been removed. The European Union’s antitrust regulator has approved the $3.1 billion deal “without conditions.” Word of the impending approval got out last week. Now Google can move seriously into the part of the online advertising business it doesn’t control: display ads. The vigorous… Read More

  • Report: EU Could Approve DoubleClick Deal As Early as Next Week

    The last barrier to Google acquiring DoubleClick may be about to fall. Bloomberg and others are reporting that antitrust officials in the European Union “plan to rule that the purchase may proceed without changes” as early as March 11 (about a year after the $3.1 billion deal was first announced). The FTC approved the acquisition here in the U.S. last December, but if there… Read More