August 2nd, 2011

ValueClick Buys Personalized Display Ad Technology Company Dotomi For $295 Million

Dotom

Online advertising company ValueClick is on a bit of an acquisition spree. After acquiring mobile ad network Greystripe earlier this year, the company is buying personalized ad technology company Dotomi. The deal is valued at $295 million, consisting of approximately 55 percent in cash and 45 percent in ValueClick common stock. Dotomi will become a subsidiary of publicly traded ValueClick. → Read More