As we continue to see more details brought to light in how the government requests and uses information about what we do on the web and on our mobile devices, an ex-Googler and a consumer rights attorney, who have dedicated themselves to helping users remain private, have raised some funding to do this better and in more places. → Read More
Editor’s note: Eric Wheeler is CEO and co-founder of 33Across. He brings 20 years of experience leading successful Internet businesses to 33Across.
Much has already been discussed in the media regarding the threat that the $300 billion advertising industry faces if Congress passes a strict interpretation of Do Not Track. Most of the discussion has focused on how “adtech” companies would… → Read More
Mozilla’s Do Not Track feature, which allows users to tell websites that they would like to opt-out of being tracked by third parties, is starting to gain some traction among both users and publishers. According to new data shared by Mozilla today, 8.6% of Firefox desktop users and 19% of mobile users now turn this opt-in feature on. The latest company to announce that it will honor Do Not Track… → Read More
Velti plans to announce two new initiatives aimed at helping mobile advertisers get ahead of data collection and privacy concerns, according to a source who has been briefed by the company.
My source says Velti, a publicly traded mobile ad company, is working on the first “Do Not Track” list built for mobile. Consumers should be able to direct their smartphone browsers at a specific Do Not… → Read More