Founded in 2006, 23andMe set out with an ambitious goal: To one day make the human genome searchable by becoming the go-to resource for personal genetic information. Leveraging DNA analysis technology and web-based interactive tools, the company developed a “Personal Genome Service” that allows anyone and everyone to access and better understand their genetic data, including their ancestry and… → Read More
It takes a lot for a timepiece to be truly controversial. I am not just talking about people arguing whether a design is pretty or not. I mean a real discussion on whether the concept and construction of the watch is in good taste. Few people have been able to pull this off, and in the watch industry one man has been able to do it a few times – Yvan Arpa. For me, this watch sums him up, as well as… → Read More
One of Romain Jerome’s new products for 2011 was a chronograph version of their Moon Dust DNA Black Moon and Steel Mood watches. These are probably some of the coolest Moon Dust DNA watches given the slick, eye-catching design. Of course, the concept inherently is meant to be provocative and not for everyone. So check out some of the interesting design features of this new chrono. → Read More
The new model for Van Ree is this cool looking Chrono DNA. The first model was called the Personal DNA, and this one has the DNA of a chronograph? Not sure what that is about. If you click on the link above you can read all about the Personal DNA. Van Ree collects your DNA, and then uses parts of the genetic code on the watch itself. There is an imprint of the sequence on the rotor, and in acid… → Read More
Back at Baselworld 2010 I stopped by the Romain Jerome booth to see “what was cooking.” Turns out it was moon dust. As an extension of the Moon Dust DNA collection of watches, Romain Jerome (RJ) showed-off the “Moon Invader.” On the back of the watch is a metal plate meant to look like the moon that in it actually has dust from the moon baked into it. → Read More
As a chronic sufferer of a variety of foot ailments, most of which result directly from running, I can’t stress the importance of good shoes. So when Brooks sent over their 2010 Glycerin 8 shoes – I was keen to try them out. The shoes are supposed to be made of non-Newtonian material, Brooks DNA, which means the soles can “tense up” as you run. Presumably this gives you… → Read More
If you’ve been trying to find the ultimate in personalization, look no further – how does an 8×10 portrait of your DNA sound? For $169, you can send a swab of the inside of your mouth to dna11.com and 4-6 weeks later, you’ll get a visual image of your one-of-a-kind DNA sequence. You can customize the image in one of 25 colors, too, and it comes with a certificate of authenticity. I’d… → Read More
Ready for an ethics debate? DNA researcher Craig Venter (pictured right) "has built a synthetic chromosome out of laboratory chemicals and is poised to announce the creation of the first new artificial life form on Earth." The new species is made from an artificial chromosome constructed by a team of 20 leading scientists led by Nobel laureate Hamilton Smith. The chromosome is "381… → Read More
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