dms insights

  • Online Panel Company uSamp Takes DMS Insights Off AOL's Hands

    Online Panel Company uSamp Takes DMS Insights Off AOL's Hands

    Internet panel company uSamp has just announced that it has acquired research and sampling technology DMS Insights (aka Digital Marketing Services) from AOL. Financial details of the acquisition were not disclosed. Founded in 1995, DMS Insights, which was acquired by AOL in 1999, created “river sampling” methodology and developed Opinion Place, a portal for random, real-time… Read More