The IAB has published its half-year sales report for Internet advertising in the U.S.: it’s come out to just over $17 billion for the first six months of this year, another record for online advertising. But after two years of steady increase, we’re seeing a slowdown in growth: the increase of 14% over the same period in 2011 is down from a 23% increase the year before. → Read More
New Zealand was the first country to get Facebook’s new-look Timeline last December. Now the country looks like it may be putting in another special appearance, as Facebook’s push for more advertising (and revenue) leads the social network into new pastures on the display front.
A reader in New Zealand has sent us some screenshots (embedded below) that appear to show ads in two new areas on… → Read More
Banner ads have been around for over a decade, and though they may have been effective back in the mid-’90s, today they just feel like relics. You probably can’t remember the last time you clicked on one. (I know I can’t.) Sure, display advertising is evolving, and marketers still spend billions on display, but as much as we try to spruce them up, they remain one of the weakest forms of digital… → Read More
Startup Rocket Fuel claims to apply “rocket science” to ad campaigns, and it sounds like that science is turning into real revenue. The company says it made $44.5 million in revenue last year, compared to $16.6 million in 2010 and $2.4 million in 2009.
In fact, CEO George John tells me that in the fourth quarter of 2011, the company was profitable for the first time. Not that he plans to stay… → Read More
Israeli company BIScience has a launched a new product called AdClarity, which it says will give advertisers more data than they’ve ever had about their competitors’ advertising plans.
CEO Orey Gilliam notes that the online advertising landscape has evolved to the point where there’s rarely a direct link between advertiser and publisher but rather “a complex deployment chain of ads.”Take your… → Read More
As part of its 2012 US Digital Future in Focus whitepaper, comScore looked at the online ad landscape and found a mix of old and new names. The report includes a list of the top 10 display advertisers in the United States (all of this data is US-only), as measured by impressions. As in previous years, AT&T topped the list, but there’s a newcomer — Google, which delivered 40.4 billion ads for… → Read More
Google is blowing the doors off with its display advertising business, which is doing so well that the company bragged about that it is on a $2.5 billion annualized revenue run-rate just in display. A big part of that growth is coming from YouTube and Google’s own sites. But another big driver of display advertising growth both for Google and across the industry is coming from a less… → Read More
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